SR Media & Performance Strategist - 5 yrs EXP

Bachelor's degree in Marketing, Communications, or related field. Minimum 5 years experience in media planning and performance marketing. Strong analytical skills with proficiency in media analytics tools. Excellent communication and interpersonal skills. Ability to manage multiple projects and deadlines simultaneously. Experience with digital advertising platforms such as Google Ads and Facebook Ads. Knowledge of SEO, SEM, and content marketing strategies. Proven ability to drive measurable business results through media campaigns. Strong leadership and team collaboration abilities. Detail-oriented with a strategic mindset. Responsibilities: Social Media Advertising Tools (TikTok Ads, Meta Business Suite, etc.) o Google Ads o Programmatic Advertising Platforms, DSPs o Google Analytics o Data and Insights Platforms This role focuses on planning, executing, and optimizing data-driven digital marketing campaigns. You will design strategies that meet business goals, analyze performance data to improve results, and present insights through clear and compelling reports. You are expected to research brands, competitors, and audiences, while using tools like social media ad platforms, Google Ads, programmatic platforms, and analytics tools. Strong communication skills are essential to simplify complex data and collaborate effectively with teams and partners. The role requires both analytical thinking and storytelling—turning data into actionable insights and impactful presentations. Flexibility to work remotely or onsite is also expected.