B2B Sales Representative

Job Summary

The B2B Sales Executive is responsible for identifying potential business clients, diagnosing their digital marketing bottlenecks, and presenting tailored growth strategies. This role acts as the bridge between a prospect's business goals and the agency's marketing execution, focusing on turning cold prospects into long-term, high-value agency partners.

Core Responsibilities:
Lead Generation & Prospecting (Outbound):

• Targeting High-Growth Accounts: Identify and research mid-market to enterprise businesses that have gaps in their digital footprint (e.g., poor search rankings, weak ad campaigns).
• Multi-Channel Outreach: Execute outbound prospecting via LinkedIn, cold email sequences, personalized video pitches (like Loom), and industry networking.
• Inbound Qualification: Rapidly follow up with and qualify warm inbound leads generated by the agency's own marketing efforts.

Consultative Selling & Discovery:

• Conducting Audits: Collaborate with internal growth strategists to review a prospect’s current digital marketing metrics (traffic, conversion rates, ad spend).
• Discovery Calls: Ask deep, probing questions to understand the prospect’s business model, customer acquisition costs (CAC), lifetime value (LTV), and revenue goals.
• Value Proposition: Shift the conversation away from "buying services" to "buying growth and ROI."

Proposals & Pitching:

• Tailored Presentations: Present comprehensive digital marketing proposals alongside a Solution Architect or Account Director.
• Handling Objections: Address complex concerns regarding ad spend risk, attribution tracking, and timelines to see results. 
• Closing & Contracting: Negotiate contract terms, monthly retainers, and performance-based incentives to close the deal. 

Pipeline Management & Retention:

• CRM Upkeep: Maintain meticulous records of all interactions, deals, and pipelines in CRMs like HubSpot or Salesforce.
• Smooth Handover: Work closely with Account Managers and Growth Marketers to ensure the client's goals are accurately transferred during onboarding.

Qualifications:
Technical & Professional Experience:

• Experience: 2–5 years of B2B sales experience, ideally within a digital marketing agency, SaaS company, or tech-consulting environment.
• Industry Literacy: A strong understanding of modern digital marketing concepts (e.g., SEO, Paid Social, Programmatic Ads, Lead Gen Funnels, Agentic AI marketing tools).
• Data Savvy: Ability to read and interpret basic marketing data reports (Google Analytics, SEMrush, or HubSpot dashboards) to speak intelligently with marketing executives.

Soft Skills & Competencies:

• Consultative Mindset: Act more like a business consultant and less like a transactional salesperson.
• High Emotional Intelligence (EQ): Ability to navigate long sales cycles and build trust with multiple stakeholders in an enterprise.
• Resilience: A proven track record of handling rejection and managing quota-driven stress in a fast-paced environment.

About LeadAdvisors:

Welcome to LeadAdvisors, where innovation meets excellence in the digital landscape. LeadAdvisors is an operator-led BPO and digital growth company headquartered in Orange County, CA, with global operations across the Globe such as Philippines, North America, Middle East and the United States. Operating since 2012, with 1,000+ agent capacity, 3M+ verified transfers, 59M+ organic visits generated, and 1000'S OF TRUST customers.