B2B Demand Generation Specialist ( ERP)
Full-time
RChilli
Role - B2B Demand Generation Specialist ( ERP)
Work Mode - Remote ( for Filipino Citizen)
Exp - 3 to 5 Years
Shift timing - EST Working hours
Job Role & Responsibilities
About the Role
We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.
This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.
(CIOs, CTOs, HR Heads, etc.)
- Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
- Enterprise Demand Generation (Core Focus)
- Plan and execute demand generation campaigns for:
- SAP services / implementations / integrations
- ServiceNow solutions / workflows
- Target enterprise accounts and decision-makers
Campaign Execution (Multi-Channel)
- Run campaigns across:
- LinkedIn Ads (primary channel)
- Google Ads
- Email / outbound campaigns
- Drive campaigns for webinars, demos, case studies, and whitepapers
- Create messaging aligned with enterprise pain points
Pipeline & Conversion Ownership
- Generate qualified leads → meetings → pipeline
- Work with SDR/Sales teams to improve:
- Lead quality
- Conversion rates
- Focus on pipeline impact, not just CPL
AI & Optimization
- Use AI tools for:
- Ad copy and campaign messaging
- Audience targeting and segmentation
- Campaign optimization and insights
- Continuously improve performance using data
Tracking & Analytics
- Manage tracking (UTMs, pixels, CRM integration)
- Analyze metrics (CTR, CPL, SQLs, pipeline value)
- Share insights and optimize campaigns
Collaboration
- Work with content/design for enterprise-ready assets
- Align with sales on ICP, accounts, and feedback loops
Technical background
3–5 years of experience in B2B Demand Generation / Performance Marketing
Experience working in enterprise / IT services / SaaS environment
Hands-on exposure to:
- SAP ecosystem OR ServiceNow platform (preferred)
Strong experience in:
- LinkedIn Ads (must-have)
- ABM (Account-Based Marketing)
- B2B funnel management
Proven ability to generate:
- Enterprise leads
- Qualified meetings
- Pipeline contribution
Strong understanding of:
- Enterprise buying cycles
- Multi-stakeholder decision-making
Minimum skills we look for
Must Have
- Experience in enterprise demand generation
- Ability to target and engage enterprise decision-makers
- Strong ownership of pipeline and performance metrics
Nice to Have
- Experience in SAP / ServiceNow ecosystem
- Experience in SaaS / IT services / consulting firms
- Familiarity with CRM tools (Salesforce, HubSpot, etc.)
- Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
Vacancy posted a month ago
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