Social Media Manager
Global Media Inc.
About the role
The Social Media Manager creates, edits, and optimizes social media content across platforms including Facebook, TikTok, and Instagram. This role involves managing paid advertising campaigns, analyzing performance data, and coordinating with marketing teams to maintain consistent branding and promotional strategies.
Key responsibilities
Create, edit, and optimize social media post content, captions, and promotional materials
Manage and publish content across social media platforms such as Facebook, TikTok, and Instagram
Set up, manage, and monitor boosted posts and paid advertising campaigns to increase reach, engagement, and conversions
Analyze social media performance data, including reach, impressions, engagement, clicks, and audience growth
Prepare performance reports and recommend strategies to improve content effectiveness and advertising results
Monitor audience engagement, comments, messages, and overall account performance
Coordinate with the Marketing, E-commerce, and Content Creation teams to ensure consistent branding and promotional campaigns
About you
Experience in social media management, digital marketing, or a related field is an advantage
Knowledge of social media advertising and post boosting, particularly through Meta Ads Manager
Able to analyze data and interpret social media performance metrics
Creative, detail-oriented, and familiar with current social media trends
Proficient in creating and editing captions, posts, and promotional content
Knowledge of Facebook, TikTok, Instagram, and other social media platforms
Familiarity with Excel or Google Sheets for data tracking and reporting
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