Channel Sales Associate - Modern Trade

Position Summary

The Channel Sales Associate – Modern Trade will be responsible for managing and growing relationships with modern trade accounts, ensuring strong product visibility, sales performance, and execution across supermarkets, convenience stores, department stores, and retail chains. The role involves coordinating with buyers, monitoring inventory and merchandising, implementing promotions, and supporting the expansion of the company’s sustainable product lines in the retail market.

Key Responsibilities

• Manage and maintain relationships with assigned modern trade accounts and retail partners.
• Achieve sales targets, distribution goals, and account growth objectives.
• Coordinate with buyers and category managers regarding product listings, promotions, pricing, and merchandising activities.
• Ensure optimal product availability, shelf visibility, and in-store execution across assigned accounts.
• Monitor stock levels, replenishment schedules, and inventory movements to prevent out-of-stock situations.
• Conduct regular store visits and market checks to evaluate product placement, competitor activities, and retail trends.
• Prepare sales forecasts, account reports, and performance analyses.
• Collaborate with marketing and operations teams for promotional campaigns and product launches.
• Support negotiations for display opportunities, trade promotions, and expansion initiatives.
• Maintain strong customer relationships while representing the company’s sustainability and social impact mission.
• Ensure compliance with company policies, retail standards, and account requirements.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
• At least 1–3 years of experience in channel sales, account management, or modern trade operations, preferably within FMCG, personal care, household products, or retail industries.
• Experience handling major supermarket or retail chain accounts is an advantage.
• Strong communication, negotiation, and relationship management skills.
• Highly organized with strong analytical and problem-solving abilities.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Ability to work independently and manage multiple accounts simultaneously.
• Willing to travel for fieldwork and store visits when necessary.
• Passion for sustainability, ethical products, and social enterprise initiatives is highly preferred.