Category Development Manager
Our Clients
We are seeking a strategic and data-driven Category Development Manager to lead category growth initiatives within the FMCG industry. The role is responsible for developing category strategies, analyzing shopper and market insights, identifying growth opportunities, and collaborating with internal and external stakeholders to drive business performance across key retail channels.
The ideal candidate has strong experience in category management, trade marketing, shopper insights, and commercial strategy, with the ability to translate market data into actionable business plans that enhance category growth and customer partnerships.
Key ResponsibilitiesCategory Strategy & Development
- Develop and implement category growth strategies aligned with company objectives and market opportunities.
- Analyze category performance, consumer behavior, market trends, and competitive activities to identify growth drivers.
- Build category plans that improve sales, profitability, market share, and customer engagement.
Shopper & Consumer Insights
- Utilize market research, syndicated data, and shopper insights to understand purchasing behaviors and retail trends.
- Translate consumer and shopper insights into actionable recommendations for sales and marketing teams.
- Identify opportunities for assortment optimization, pricing, promotions, and shelf visibility improvements.
Customer & Trade Collaboration
- Partner closely with key retail accounts and sales teams to develop customer-specific category solutions.
- Conduct category reviews and business presentations with customers and stakeholders.
- Support joint business planning initiatives with retailers and distributor partners.
Commercial & Retail Execution
- Recommend merchandising strategies, planograms, and promotional programs to maximize category performance.
- Support product launches and innovation initiatives through effective category planning and execution.
- Monitor execution effectiveness across retail channels and recommend improvements.
Data Analysis & Reporting
- Analyze sales data, market share, and category performance metrics to provide business insights and recommendations.
- Prepare regular reports, dashboards, and presentations for management and commercial teams.
- Track KPIs related to category growth, distribution, assortment, and promotional effectiveness.
Cross-Functional Collaboration
- Work closely with marketing, sales, supply chain, finance, and operations teams to support business objectives.
- Collaborate with external research agencies and retail partners on category-related initiatives.
Qualifications
- Bachelor’s degree in Business, Marketing, Economics, Management, or related field.
- At least 5 years of experience in category management, trade marketing, sales planning, or commercial strategy within the FMCG industry.
- Strong understanding of retail operations, shopper marketing, and consumer behavior.
- Experience working with market data and analytics tools such as Nielsen, Kantar, or similar platforms is an advantage.
- Excellent analytical, presentation, and stakeholder management skills.
- Strong business acumen and strategic thinking capability.
Vacancy posted a month ago
Similar jobs that could be interesting for youBased on the Category Development Manager in Metro Manila vacancy
- ...Category Development Manager BGC, Taguig | On-site | Mon–Friday Role Overview The Category Development Manager is responsible for driving category growth through strategic planning, performance analysis, innovation management, and cross-functional collaboration...
- ...Commercial Category Manager BGC, Taguig | On-site | Mon–Friday Role Overview The Commercial Category Manager oversees category... ...Commercial Management Lead category strategy development and execution across channels Monitor category sales, profitability...
- ...Category Strategy Manager BGC, Taguig | On-site | Mon–Friday Role Overview The Category Strategy Manager is responsible for driving... ...sell-in decks, and sales toolkits Coordinate artwork development, POSM approvals, and launch assets Partner with...
- ...Strategic Category Growth Manager BGC, Taguig | On-site | Mon–Friday Role Overview The Strategic Category Growth Manager is... ...and launch timelines Manage artwork approvals, POSM development, and activation planning Partner with channel teams to...
- ...We are seeking a driven and results-oriented Business Development Manager to lead outbound sales efforts for a growing outsourcing company. This role is focused on generating new business through consistent prospecting, relationship building, and closing high-value deals...
- ...Category Planning & Innovation Lead BGC, Taguig | On-site | Mon–Friday Role Overview... ...recommendations through data-driven analysis Manage category financial performance and resource allocation Support development of commercial strategies and execution...
- ...The Organizational Development Manager is responsible for driving initiatives that enhance organizational effectiveness, strengthen leadership capability, and support sustainable business growth. This role collaborates closely with business leaders and HR teams to improve...
- ...Business Development Manager Location: Makati City Work Setup: Hybrid Schedule: Monday to Friday Job Overview The Business Development Executive is responsible for managing client accounts, generating new business opportunities, and ensuring...
- ...Sales Manager / Business Development Manager Industry: HRIS / Payroll Systems / SaaS Employment Type: Full-Time Position Overview We are looking for a highly driven and commercially strong Sales Manager / Business Development Manager to lead revenue...
- ...Organizational Development (OD) Manager Location: Ortigas Work Setup: Onsite Work Schedule: Monday to Friday Job Summary The OD Manager is responsible for driving organizational effectiveness through talent development, performance management,...
- ...Position: Business Development Manager Number of hours: 20 hours/week Schedule: Sydney, AU Key Responsibilities Identify and generate new business opportunities through outbound outreach and lead generation Prospect and engage potential clients...Remote job
- ...We are looking for a commercially driven Category Merchandising Manager to lead key beauty categories, specifically fragrance, skincare, and hair color. This role is responsible for driving category growth through strategic assortment planning, supplier management, pricing...
- ...Beauty business unit. This role leads brand managers and store operators to achieve strong... ...for improvement. Team Leadership & Development Build, lead, and mentor a high-... ...in e-commerce, commercial management, or category management. Bachelors degree in Business...
- Job description: We are seeking an experienced Philippines Market Development Manager to lead the expansion of our energy storage and new energy business in the Philippine market. The role is responsible for developing market opportunities, building relationships with...
Careernext Manpower Agency Corp.
Metro Manila2 days ago - ...Business Development Manager | Travel & Tours Makati City | On-site | Monday to Friday | Full-time We are looking for a results-driven and strategic Business Development Manager to lead corporate client acquisition, strengthen key partnerships, and drive long...
- ...Acquisition Manager (Business Development) | Travel & Tours Makati | On-site | Monday to Friday Role Overview The Acquisition Manager is responsible for driving corporate client growth by leading business development , account management , and the Client...
- ...to our courses. Our global ecosystem powers accessible digital learning and academic achievement. Position The Business Development Manager for International Student Recruitment will oversee all student recruitment activities, business development activities,...
- ...Business Development Officer Location: Makati City Work Setup: Hybrid Schedule: Monday to Friday Job Overview The... ...Officer is responsible for driving business growth by managing corporate accounts, developing client relationships, and identifying...
7 $ per hour
...We are currently looking for a Marketing and Business Development Assistant to support one of our U.S.-based clients — a fast-... ...pharmaceutical company in Texas specializing in medication management solutions. As our Marketing and Business Development Assistant...- ...The Business Development Director is responsible for leading and executing the company's site acquisition and expansion strategy across... ...to support investment decisions. 2. Leasing & Contract Management Lead lease negotiations with property owners, mall developers...
- ...As a Sales Development Representative (SDR) at CrewBloom, you will be an essential part of our sales team, responsible for driving the... ...platforms Strong organizational skills and the ability to manage multiple prospects simultaneously while tracking progress Self...
- ...Position: Sales Development Representative/Business Development Number of hours: 20 hours/week Schedule: PST Key Responsibilities... ...is preferred. Strong organizational, follow-up, and time-management skills. Ability to work independently , manage multiple...Remote job
- ...client, a global leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a New Product Development (NPD) Specialist . This role is central to planning and managing the end-to-end lifecycle of product and packaging innovation projects. The specialist acts as a...
- ...Portfolio & Innovation Manager BGC, Taguig | On-site | Mon–Friday Role Overview... ...Portfolio & Innovation Manager leads category innovation, portfolio optimization, and... ...of new products Coordinate artwork development, packaging approvals, and launch timelines...
- ...an experienced professional to join our team in the role of Manager - Payments. In this role, you will: Provide guidance to... ...(DIM) are updated in a timely manner. Leads team in system development / UAT. Set/Assist in setting individual objectives and staff...
- ...The Head of Distribution Learning & Development is responsible for designing, leading, and executing the learning and capability-building... ...Develop leadership development programs for sales managers and distribution leaders. Strengthen coaching culture within...
- ...Monday to Friday, Dayshift Role Overview The Business Development Head will lead the company's nationwide site acquisition and... ..., market evaluation, lease negotiation, and relationship management with landlords, developers, and key stakeholders. The position...
- ...At East West Banking Corporation, our Branch Banking Sales Development Program is designed to shape future front-line sales leaders.... ...individuals for Relationship Officer and Business Sales Manager roles across our Metro Manila branch network. You'll gain...
- ...Business Development Head (Director / AVP) Location: Quezon City / Pasig Work Setup: Onsite Work Schedule: Monday to Friday... ...• Bachelor’s degree in Business, Marketing, Management, or related field • Strong experience in business development...
- ...Business Development Executive (Travel & Leisure Industry) Location: Makati Work Setup: Onsite Work Schedule: Monday to Friday... ...for driving business growth by identifying new opportunities, managing client relationships, and expanding partnerships within the...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Category Development Manager. Be the first to apply!
