Senior Creative Strategist

? Senior Creative Strategist AASCS001

CREATE WINNERS. UNLOCK SPEND. SCALE BRANDS TO $1M+/MONTH.

Senior | Full-Time | $5,000–$6,000 USD/month + Performance Bonus | CET/UK/EU/Dubai Overlap

Job Snapshot

We’re looking for a proven Senior Creative Strategist with years of experience inside high-performing creative or performance marketing agencies.

You should deeply understand the Western DTC market and have already helped produce Meta ads capable of absorbing serious spend.

This is not a role for someone breaking into creative strategy.

Your job is simple to define and difficult to execute:

Develop creative that gives 7–9 figure e-commerce brands the ability to scale.

We want someone who can prove they’ve strategically contributed to ads that reached $100K+ in spend per individual ad and can operate independently without constant direction.

About the Company

We’re a performance marketing agency helping e-commerce brands scale through Meta Ads and done-for-you performance creative .

We primarily work with 7–9 figure e-commerce brands, alongside select SaaS and service businesses.

Our model combines media buying with full-funnel creative involvement. Creative is not treated as an isolated design function. It is one of the primary levers we use to help brands increase spend while maintaining performance.

We’re a senior-focused team with direct founder involvement, high execution standards, and one clear objective:

Create ads that scale.

The Role

As Senior Creative Strategist, you’ll own the strategic thinking behind performance creative built to support aggressive Meta Ads scaling.

You’ll research:

• Markets
• Customers
• Competitors
• Offers
• Angles
• Existing performance data

You’ll then turn those insights into detailed briefs for video and static ads, work through revisions, and ensure the finished creative delivers on the original strategy.

The goal isn’t simply more creative .

It’s more scalable creative .

Our brands may need to move from approximately $100K/month to $1M/month in ad spend . Your creative strategy needs to support that growth.

You’ll be expected to understand why an ad should work before launch, interpret why it did or didn’t work afterward, and turn those learnings into stronger creative tests.

Key Responsibilities

• Develop performance-focused creative strategies that create more opportunities to scale Meta spend.
• Produce detailed video and static ad briefs based on customer research, market awareness, proven concepts, and performance data.
• Identify winning angles, hooks, formats, and concepts rather than relying on generic creative ideation.
• Review finished creatives and provide precise revision feedback aligned with the underlying strategy.
• Turn performance results into new creative hypotheses and testing opportunities.
• Work closely with editors, creators, media buyers, and other performance-focused team members.
• Understand the wider account context rather than treating creative briefs as isolated deliverables.
• Take ownership of the thinking behind the creative and its contribution to client growth.

You don’t throw a brief over the wall and consider the job finished.

What Success Looks Like

You’re succeeding when:

• Your concepts consistently produce ads capable of absorbing meaningful spend.
• Clients can increase Meta budgets because they have a stronger pipeline of viable creative.
• Editors and creators understand exactly what needs to be produced and why.
• Your revision feedback materially improves the final creative.
• You identify patterns across winners and losers and turn them into stronger future tests.
• You can point to individual ads that have reached $100K+ in spend .
• You operate proactively without requiring significant day-to-day founder management.

At the highest level, your performance is measured by whether your creative strategy helps clients spend more profitably and scale further .

Required Experience

You should have:

• Several years of dedicated creative strategy experience.
• Experience at credible, high-performing creative or performance marketing agencies.
• Deep experience developing strategy for DTC/e-commerce Meta advertising .
• Strong familiarity with Western consumer culture and the Western DTC market.
• Experience working with large, fast-scaling brands.
• Strong understanding of customer psychology, creative research, hooks, angles, offers, concepts, and testing.
• Experience collaborating with editors, media buyers, creators, and performance teams.
• Strong written communication and the ability to turn strategy into clear, actionable briefs.
• Experience working within established creative agency processes.

The Proof Matters

As part of the evaluation, you’ll be asked to show examples of ads you strategically contributed to that reached at least $100K in spend per ad .

Be prepared to provide proof of spend alongside the creative/script and explain the strategy behind it.

If your experience is primarily copywriting, content creation, social media, or general marketing rather than senior performance creative strategy , this is unlikely to be the right fit.

Tools & Environment

You’ll work with tools including:

• Meta Ads Manager
• Claude
• Asana
• Frame
• Notion
• Atria
• Creative and market research tools

You don’t need to know every tool on day one, but you must be comfortable operating inside a modern, fast-moving performance creative workflow.

Working Environment

• Fast-paced
• Remote
• Performance-driven
• Casual but professional
• High-accountability
• Low on hand-holding
• Focused on Western markets and European-aligned working hours

The schedule is approximately 9 AM–5 PM CET , with flexibility for UK, Western European, or Dubai-aligned hours.

You’ll have access to the founder, but this role is designed for someone who needs less than an hour of direct support per day , not continuous management.

Compensation

$5,000–$6,000 USD/month base + Performance Bonus

We’re flexible for exceptional candidates with a genuinely elite track record.

If your experience, portfolio, and performance history justify a higher number, we’re open to discussing it.

The priority is finding the right person, not forcing exceptional talent into an arbitrary compensation band.

Hiring Process

We aim to fill this role within approximately 2 weeks , so the process will move quickly.

Application → Experience & Portfolio Review → Interview → Practical Creative Strategy Task → Offer

The practical evaluation will involve work similar to the actual role, including developing strategic briefs for video and static performance ads .

We’re interested in how you think, not abstract interview exercises.

Who Thrives Here

You’ll thrive here if you are:

Proactive. You identify opportunities, problems, and next steps without waiting to be told.

Accountable. You care whether the creative performs, not simply whether your brief was delivered.

Punctual and dependable. You operate at a senior level and other team members can confidently build their work around yours.

You’ll likely enjoy this role if you like studying why ads win, understanding customer psychology, turning performance data into creative hypotheses, and working alongside people who care deeply about execution quality.

You should be comfortable having your work judged by results.

Who Will Struggle

This will not be a strong fit if you:

• Need substantial day-to-day management.
• Have primarily worked as a copywriter rather than a creative strategist.
• Have never operated inside a high-level performance creative agency.
• Cannot demonstrate creatives that have scaled to significant spend.
• Prefer subjective brand creative over measurable direct-response performance.
• Wait for instructions instead of proactively identifying what needs to happen next.
• Are uncomfortable being accountable for the commercial impact of your creative decisions.

Application

If you’ve spent years inside serious performance creative teams and can prove you know how to develop ads that scale, we want to hear from you.

Come prepared to show your strongest examples of $100K+ spend ads , including the creative, your contribution, and the strategy behind the work.

? Apply here:

We’re not looking for someone who can simply write good ads.

We’re looking for a Senior Creative Strategist who can help create the volume and quality of winning creative required to take brands from $100K to $1M+ in monthly ad spend.

Please note: due to the volume of applications, only shortlisted candidates will be contacted.