Growth Marketing Specialist (Hybrid)
Full-time
Asiacruit
About Asiacruit At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality Philippine-based talent for local and global markets. If you are analytical, collaborative, and passionate about driving measurable business growth, we invite you to apply. Position Overview We are seeking a data-driven and results-oriented Growth Marketing Specialist to develop, execute, and optimize digital marketing initiatives that increase brand visibility, attract qualified audiences, generate leads, and support business growth. This role focuses on search engine optimization (SEO), search engine marketing (SEM), paid advertising, website performance, conversion optimization, and marketing analytics. The successful candidate will identify growth opportunities through keyword research, audience insights, competitor analysis, campaign performance data, and continuous experimentation. The ideal candidate combines analytical thinking with practical digital marketing skills and understands how to turn website traffic and marketing campaigns into meaningful business results. This position requires initiative, attention to detail, commercial awareness, and the ability to collaborate with content, creative, development, sales, and other business teams in an international environment. Key Responsibilities
- Develop and implement growth marketing strategies aligned with business objectives, target audiences, and lead generation goals.
- Conduct keyword research, search intent analysis, competitor research, and market analysis to identify opportunities for organic and paid growth.
- Plan and execute SEO initiatives to improve search visibility, website traffic, and qualified lead generation.
- Optimize website pages, including title tags, meta descriptions, headings, internal links, URLs, images, and content structure.
- Conduct technical SEO audits and coordinate with developers to improve crawlability, indexation, site speed, mobile usability, structured data, and other technical elements.
- Develop and maintain SEO content strategies in collaboration with content writers, designers, marketing teams, and subject matter experts.
- Optimize landing pages, service pages, blog content, and other digital assets for search performance, user experience, and conversions.
- Plan, launch, manage, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising.
- Manage campaign structures, keywords, negative keywords, ad copy, targeting, bidding strategies, budgets, and conversion goals.
- Test ad copy, landing pages, audience segments, and campaign settings to improve acquisition efficiency and conversion rates.
- Monitor campaign performance, including click-through rates, cost per click, conversion rates, cost per acquisition, return on ad spend, and lead quality.
- Track website and campaign performance using Google Analytics, Google Search Console, Google Tag Manager, advertising platforms, and relevant SEO tools.
- Review conversion tracking, event tracking, attribution, and reporting to maintain accurate performance measurement.
- Analyze traffic, rankings, impressions, clicks, conversions, engagement, and lead data to identify trends and recommend improvements.
- Prepare regular performance reports with actionable insights, recommendations, and next steps.
- Identify opportunities to improve landing page performance, conversion rates, marketing funnels, and customer acquisition.
- Coordinate link-building, digital PR, outreach, and authority-building initiatives using ethical SEO practices.
- Support local and international SEO initiatives, including Google Business Profile optimization, location pages, local citations, and multilingual search strategies when required.
- Monitor search engine algorithm updates, advertising platform changes, competitor activity, and emerging digital marketing trends.
- Collaborate with web developers, content teams, designers, sales teams, and business stakeholders to execute integrated marketing initiatives.
- Manage multiple projects, prioritize activities effectively, and deliver agreed milestones and performance targets.
- Ensure marketing activities, advertising materials, tracking practices, and data handling comply with company policies, platform guidelines, and applicable privacy requirements.
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or a related field is preferred.
- Previous experience in growth marketing, digital marketing, SEO, SEM, performance marketing, or a related role is preferred.
- Hands-on experience managing organic search initiatives and paid digital advertising campaigns.
- Strong understanding of SEO principles, keyword research, on-page SEO, technical SEO, content optimization, search intent, and link building.
- Working knowledge of paid search campaign management, keyword targeting, ad copywriting, bid management, budget optimization, and conversion tracking.
- Excellent written and spoken English, with the ability to prepare clear marketing content, ad copy, reports, and recommendations.
- Strong analytical, research, problem-solving, and critical-thinking skills.
- Ability to interpret marketing data and translate insights into practical optimization strategies.
- Excellent organizational skills and attention to detail when managing campaigns, tracking, budgets, and reporting.
- Ability to manage multiple priorities, meet deadlines, and adapt to changing marketing requirements.
- Experience with Google Ads, Google Analytics, Google Search Console, and Google Tag Manager.
- Familiarity with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, Similarweb, or comparable platforms.
- Ability to work independently and collaborate effectively with marketing, content, creative, development, and client teams.
- Professionalism and discretion when handling confidential business, customer, and campaign performance information.
- Google Ads certification, Google Analytics certification, or other relevant digital marketing certifications.
- Experience in B2B marketing, lead generation, recruitment marketing, staffing, professional services, or e-commerce.
- Experience managing campaigns across multiple websites, brands, clients, industries, or international markets.
- Knowledge of local SEO, international SEO, multilingual SEO, and location-based search strategies.
- Experience with conversion rate optimization, landing page testing, A/B testing, and marketing funnel optimization.
- Knowledge of HTML, CSS, content management systems, and basic web development concepts.
- Experience with WordPress, Webflow, Shopify, HubSpot, or other content management and marketing automation platforms.
- Understanding of schema markup, XML sitemaps, robots.txt, canonical tags, redirects, Core Web Vitals, and website migrations.
- Experience creating marketing dashboards and reports using Looker Studio, Microsoft Power BI, Tableau, or comparable tools.
- Strong copywriting, editing, presentation, and stakeholder communication skills.
- Ability to manage marketing budgets and evaluate performance based on return on investment.
- Familiarity with artificial intelligence tools, emerging search experiences, and evolving digital marketing technologies.
- Growth in organic search visibility, rankings, impressions, clicks, and qualified website traffic.
- Paid campaign performance, including click-through rate, conversion rate, cost per acquisition, return on ad spend, and lead quality.
- Achievement of traffic, lead generation, conversion, and customer acquisition targets.
- Improvement in website technical health, page performance, indexation, and search accessibility.
- Accuracy and timeliness of campaign tracking, analytics, dashboards, and performance reports.
- Effective management of advertising budgets and marketing acquisition costs.
- Quality and implementation rate of SEO recommendations and content optimization initiatives.
- Improvement in landing page performance, conversion rates, and marketing funnel efficiency.
- Contribution to overall brand visibility, qualified lead generation, and measurable business growth.
- Build a career in growth marketing, SEO, SEM, performance marketing, and digital strategy.
- Work with websites, brands, and clients across different industries and markets.
- Develop expertise in organic search, paid advertising, analytics, content strategy, and conversion optimization.
- Gain experience working with global audiences, remote teams, and international marketing campaigns.
- Receive training, coaching, and ongoing support from experienced marketing professionals.
- Work in a collaborative and people-focused environment with opportunities for professional growth.
- Make a direct contribution to business growth by increasing qualified traffic, leads, conversions, and marketing efficiency.
Vacancy posted 23 hours ago
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