Area Manager

Job Description

WHAT YOU'LL DO

As a Area Manager, you lead a group of stores together with Store Managers to drive strong business results, operational excellence, and a great customer experience. You ensure consistent execution, support store teams through coaching and follow-up, and enable smooth operations in alignment with H&M's global values and long-term ambitions.

You will:

• Deliver strong business results by driving sales, profitability, and operational excellence across your stores
• Secure a consistent and high-quality customer experience by ensuring H&M standards and ways of working are followed
• Lead commercial execution—adapting campaigns, store activations, and priorities to your local market
• Build and develop high-performing teams by coaching Store Managers and strengthening succession and engagement
• Collaborate across functions and create alignment to enable smooth operations and clear direction for store teams
• Drive a culture of accountability and continuous improvement—managing risks, ensuring compliance, and supporting sustainability goals

WHO YOU'LL WORK WITH

You’ll work closely with Store Managers and Area Teams, while partnering with cross-functional stakeholders across People, Expansion, Tech, Visual, and Controlling—connecting store reality with market and global priorities.

This role will be reporting to the General Manager.

WHO YOU ARE

We are looking for people who…

• Have a Bachelor’s degree in Business, Retail, or similar, or 5+ years of strong retail leadership experience managing multiple stores or teams
• Are business-driven with a strong understanding of sales, operations, and customer experience
• Act with ownership, follow through on performance, and deliver results

And people who are…

• Inspiring leaders who coach and develop others to grow
• Strong communicators and collaborators across all levels
• Solution-oriented, adaptable, and confident in leading change
• Passionate about customers, people, and creating great store experiences

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 20 September 2026. Due to data policies, we only accept applications through career page.