CRM Coordinator

Company Description

About the Company

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.

Our Business

Accor Plus offers the ALL Accor+ Explorer programme - Accor's premium paid subscription travel, dining, and lifestyle loyalty programme. We are committed to delivering exceptional value, seamless experiences, and meaningful engagement across our member community of 460,000 members across Asia Pacific.

Job Description

ABOUT THE ROLE

We're looking for a data-driven and detail-oriented CRM Executive to support the execution and performance of CRM campaigns across Accor Plus. This role is pivotal in delivering high-quality campaign operations, launching market-specific customer journeys—with a particular focus on the UAE market. 

Execute CRM campaigns across multiple channels

• Activate campaigns across different markets and customer segments

• Manage day-to-day campaign setup, testing, and monitoring

• Ensure campaigns align with briefs and timelines

Lead UAE market launch and journey development

• Build and execute UAE-specific customer journeys tailored to local market needs

• Adapt global CRM strategies for regional relevance

• Coordinate with stakeholders to ensure smooth and timely launch

Monitor and report on campaign performance

• Track key performance indicators including open rates, click-through rates, conversions, and revenue

• Produce regular performance reports and dashboards

• Provide insights and recommendations for continuous campaign optimization

Ensure CRM best practices and process improvement

• Collaborate with cross-functional teams including CRM Managers, MarTech, Marketing & Partnerships, and Data & Analytics

• Adhere to data usage, consent, and deliverability best practices

• Contribute to the continuous improvement of CRM processes and operations

ABOUT YOU

CRM and Digital Marketing Expertise

• Proficiency in CRM platforms and email marketing tools

• Experience with marketing automation and customer journey mapping

• Understanding of data privacy regulations and CRM best practices

Analytical and Data-Driven

• Strong analytical skills to derive insights from data and optimize campaigns

• Ability to track KPIs and translate data into actionable recommendations

Project Management and Organization

• Excellent organizational skills to manage multiple campaigns simultaneously

• Strong attention to detail and ability to prioritize based on business impact

Communication and Collaboration

• Excellent communication skills to present insights to diverse stakeholders

• Strong collaboration abilities across cross-functional teams and time zones

Adaptability and Strategic Thinking

• Flexibility to adapt global strategies to local market needs

• Passion for staying current with digital marketing trends and technologies

WHY US?

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space

• We pride ourselves on a supportive, people-first culture that values collaboration and growth

• We are committed to employee growth and actively support career progression

• Flexible / hybrid working culture

• Staff discounts at our hotels worldwide

• An established organization with exciting growth plans

ADDITIONAL INFORMATION

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field

• Minimum 3 years of experience in Digital Marketing, CRM, or Customer Experience