E-Commerce Growth Marketing Specialist
Full-time
Edamama
What You'll Do
We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.
Key Responsibility Areas
Performance Marketing
- Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
- Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV
- Manage media budgets and provide regular performance reporting and insights
- Collaborate with creative teams to develop high-performing ad concepts and formats
TikTok Shop
- Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV
- Manage TikTok Shop Ads (Product Ads, LIVE Ads, Affiliate Ads)
- Build and scale creator and affiliate programs to drive consistent sales
- Plan and execute LIVE selling campaigns, including hosts, scripts, promos, and schedules
- Track TikTok Shop KPIs including GMV, ROAS, CVR, AOV, and affiliate contribution
Shopee & Lazada
- Support growth initiatives on Shopee and Lazada, including campaign participation, promos, and traffic-driving activities
- Coordinate on-platform ads (Shopee Ads, Lazada Sponsored Solutions) with Commercial team to improve visibility and conversion
- Analyze marketplace performance (traffic, conversion, sales uplift) and recommend optimizations
Growth & Optimization
- Analyze full-funnel performance and identify opportunities across acquisition to retention
- Run structured experiments and A/B tests across channels and formats
- Monitor trends, platform updates, and competitor activity
- Work with Commercial and Ops teams to ensure listings, pricing, and stock availability support campaigns
What We're Looking For
- At least 5 years experience in growth, performance, or D2C marketing
- Proven hands-on experience managing paid media and TikTok Shop
- Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems
- Experience with tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and TikTok Shop Seller Center
- Experience working with creators, influencers, or agency partners
- Data-driven mindset with strong analytical and problem-solving skills
- Ability to work cross-functionally and manage multiple initiatives simultaneously
Vacancy posted more than 2 months ago
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