Senior Brand Manager

A confidential organization in the energy retail sector is seeking a Senior Brand Manager to lead brand strategy, strengthen brand equity, drive customer engagement, and enhance market presence in a competitive industry.

This is an opportunity for an experienced brand management professional to shape brand positioning and messaging, lead integrated marketing campaigns, and deliver customer-centric initiatives that support business growth, market share, and customer retention. The role involves close collaboration with marketing, sales, product, customer experience, and regulatory teams.

We are particularly interested in speaking with professionals who have experience in:

• Brand Strategy & Positioning: Developing and executing brand strategies, strengthening brand awareness and loyalty, and differentiating brands in competitive markets.
• Integrated Marketing Campaigns: Leading campaigns across digital, traditional, and direct marketing channels in collaboration with marketing, sales, product, and customer experience teams.
• Market Research & Consumer Insights: Conducting market research, competitor analysis, and customer segmentation to identify opportunities for brand growth and innovation.
• Brand Performance & ROI Analytics: Monitoring brand performance, campaign effectiveness, customer retention, market share, funnel performance, and return on marketing investment.
• Agency & Media Management: Managing external agencies, vendors, and media partners to deliver effective campaigns, public relations initiatives, and consistent brand communications.
• Budget & Project Management: Managing brand budgets, campaign timelines, and resources while ensuring effective execution of marketing initiatives.
• Cross-Functional Collaboration: Working with sales, product development, advertising, promotions, customer service, and other stakeholders to ensure consistent brand messaging and alignment with business objectives.
• Regulatory & Brand Compliance: Partnering with regulatory and compliance teams to ensure brand communications meet applicable legal and industry standards.
• Customer-Centric Innovation: Keeping abreast of market trends, evolving customer behavior, and emerging technologies to maintain brand relevance and strengthen customer engagement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• At least 5–6 years of experience in brand management , ideally within retail energy, utilities, or related regulated industries.
• Experience in a multinational FMCG environment is advantageous.
• Proven track record in developing brand strategies, managing marketing campaigns, and collaborating across functions.
• Understanding of customer segmentation and regulatory environments is preferred but not required.
• Strong written and verbal communication, leadership, analytical, and project management skills.
• Proficiency in market research tools, brand performance metrics, and funnel ROI analysis.
• Creative and customer-focused approach, with the ability to develop innovative marketing initiatives.
• Experience working with agencies and media planning is an advantage.

Work Arrangement: Hybrid, with a maximum of two days offsite per week.