Brand Marketing Manager - FMCG (Meat)
Mega Prime Foods Incorporated
Job Summary:
The Brand Manager for Meat is responsible for building and growing the company's health and wellness portfolio by developing consumer-centric strategies that address evolving health needs and market opportunities. The role drives product innovation, evidence-based marketing initiatives, and strategic partnerships while ensuring compliance with regulatory standards. This position works closely with cross-functional teams to strengthen brand credibility, expand consumer reach, and establish the company's leadership in the health and wellness space.
Key Responsibilities:
Develop long-term category growth strategies by identifying emerging consumer health trends, wellness behaviors, and unmet market needs.
Lead the end-to-end development of new health and wellness products, from concept creation and consumer validation to commercialization and post-launch evaluation.
Translate consumer and healthcare insights into differentiated brand positioning, product claims, and value propositions that resonate with target audiences.
Build annual brand plans focused on awareness, education, trial, and consumer loyalty across multiple channels.
Partner with Research & Development and Regulatory Affairs to ensure products and marketing communications are scientifically supported and compliant with applicable regulations.
Drive consumer education initiatives through digital platforms, healthcare engagement programs, and integrated marketing campaigns that promote health literacy and product adoption.
Evaluate campaign effectiveness, consumer engagement metrics, and portfolio performance to optimize marketing investments and improve business outcomes.
Identify strategic partnerships with healthcare organizations, wellness communities, professional associations, and key opinion leaders to enhance brand credibility and reach.
Collaborate with Sales, E-commerce, and Trade Marketing to develop channel-specific activation strategies for pharmacies, modern trade, general trade, and digital commerce.
Stay informed on global health, nutrition, and wellness innovations to identify opportunities for portfolio expansion and sustainable growth.
Minimum Qualifications:
Bachelor's degree in Marketing, Business Administration, Pharmacy, Nutrition, Food Technology, Life Sciences, or a related field.
At least 5 years of experience in Brand Management, Product Management, Consumer Healthcare Marketing, or Category Management within the nutraceutical, pharmaceutical, health & wellness, or FMCG industry.
Demonstrated experience launching or managing consumer health products, dietary supplements, vitamins, functional foods, or over-the-counter (OTC) products.
Strong understanding of consumer behavior within the health and wellness sector, including evidence-based marketing and regulatory considerations.
Experience working with cross-functional teams such as Regulatory Affairs, R&D, Medical Affairs, and Commercial teams.
Excellent strategic thinking, analytical, project management, and communication skills.
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