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Marketing Officer

Full-time

Global SME Loans Inc.

Marketing and Lead Generation

• Assist in developing and implementing marketing strategies to promote collateral-based loan products

• Generate leads through fieldwork, digital platforms, referrals, and partnership activities

• Identify potential client segments and target markets within assigned areas

• Support sales initiatives to increase loan applications and portfolio growth

Campaign Planning and Execution

• Assist in the planning, coordination, and execution of marketing campaigns, events, and promotional activities

• Ensure timely rollout of marketing initiatives in coordination with Sales and Operations teams

• Monitor campaign performance and provide recommendations for improvement

Client Engagement and Relationship Support

• Build and maintain relationships with prospective and existing clients

• Provide product information and assist clients with initial inquiries

• Support Sales Officers in client engagement and follow-up activities

Market Research and Analysis

• Conduct market research to identify trends, competitor activities, and customer preferences

• Gather and analyze data to support marketing strategies and decision-making

• Provide insights and recommendations to improve product positioning and competitiveness

Documentation and Coordination

• Assist in the preparation of marketing materials, presentations, and reports

• Coordinate with internal departments such as Sales, Credit, and Operations to ensure alignment of marketing efforts

• Ensure proper documentation of marketing activities and client interactions

Compliance and Brand Management

• Ensure all marketing activities adhere to company policies, branding guidelines, and regulatory requirements

• Maintain consistency in messaging and communication across all marketing channels

• Safeguard the Company’s brand image and reputation

Reporting and Administrative Support

• Prepare and submit regular reports on marketing activities, lead generation, and campaign performance

• Maintain accurate records of leads, conversions, and marketing outputs

• Provide administrative support for marketing-related initiatives

Vacancy posted 8 days ago
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