Sales and Marketing Officer
Full-time
Careers at Zenith Group
- Develop and implement annual and quarterly marketing plans aligned with company objectives and sales targets.
- Identify target markets and key customer segments; recommend positioning strategies to strengthen brand awareness.
- Conduct competitor and market analysis to inform promotional efforts and product messaging.
- Plan and execute marketing campaigns (online and offline) to drive lead generation and increase product visibility.
- Coordinate with sales, product, and warehouse teams to align promotional efforts with inventory and sales priorities.
- Manage company participation in trade shows, exhibits, and customer events.
- Oversee social media strategy, email marketing, and website content updates.
- Create marketing materials, such as brochures, product sheets, case studies, newsletters, and digital content.
- Track and analyse digital marketing metrics (reach, engagement, conversions) and optimize accordingly.
- Support customer relationship-building initiatives including feedback surveys, loyalty programs, and personalized communication efforts.
- Ensure consistent branding and messaging across all platforms and customer touchpoints.
- Support visual merchandising, product displays, and in-store promotional materials where applicable.
- Prepare monthly marketing performance reports and recommend action plans based on results.
- Track ROI of campaigns and marketing spend to guide future budget allocation.
- Bachelor Degree in Marketing, Business Administration, Communication, or a related field.
- At least 2-3 years relevant work experience in marketing, preferably in design fields, importation, or B2B sales environment
- Experience working in medium-sized business or with limited resources is a plus.
- Strong creative thinking with excellent written and verbal communication skills (English & Filipino).
- Analytical and data-driven; proficient in interpreting marketing metrics and turning data into actionable insights.
- Proficiency in MS Office, Canva/Adobe, and basic digital marketing tools (Facebook Business Suite, Google Analytics, email marketing platforms).
- Organized, results-oriented, and comfortable working independently and collaboratively.
- Familiarity with lighting or hydration product industries is an advantage but not required.
Vacancy posted 10 days ago
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