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Sales and Marketing Officer

Full-time

Careers at Zenith Group

  • Develop and implement annual and quarterly marketing plans aligned with company objectives and sales targets.
  • Identify target markets and key customer segments; recommend positioning strategies to strengthen brand awareness.
  • Conduct competitor and market analysis to inform promotional efforts and product messaging.
  • Plan and execute marketing campaigns (online and offline) to drive lead generation and increase product visibility.
  • Coordinate with sales, product, and warehouse teams to align promotional efforts with inventory and sales priorities.
  • Manage company participation in trade shows, exhibits, and customer events.
  • Oversee social media strategy, email marketing, and website content updates.
  • Create marketing materials, such as brochures, product sheets, case studies, newsletters, and digital content.
  • Track and analyse digital marketing metrics (reach, engagement, conversions) and optimize accordingly.
  • Support customer relationship-building initiatives including feedback surveys, loyalty programs, and personalized communication efforts.
  • Ensure consistent branding and messaging across all platforms and customer touchpoints.
  • Support visual merchandising, product displays, and in-store promotional materials where applicable.
  • Prepare monthly marketing performance reports and recommend action plans based on results.
  • Track ROI of campaigns and marketing spend to guide future budget allocation.
    • Bachelor Degree in Marketing, Business Administration, Communication, or a related field.
    • At least 2-3 years relevant work experience in marketing, preferably in design fields, importation, or B2B sales environment
    • Experience working in medium-sized business or with limited resources is a plus.
    • Strong creative thinking with excellent written and verbal communication skills (English & Filipino).
    • Analytical and data-driven; proficient in interpreting marketing metrics and turning data into actionable insights.
    • Proficiency in MS Office, Canva/Adobe, and basic digital marketing tools (Facebook Business Suite, Google Analytics, email marketing platforms).
    • Organized, results-oriented, and comfortable working independently and collaboratively.
    • Familiarity with lighting or hydration product industries is an advantage but not required.
Vacancy posted 15 hours ago
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