Google Ads Specialist

Your Mission Brief

The Google Ads Specialist will plan, execute, and optimize end-to-end paid campaigns across Google Ads platforms (Search, Display, YouTube, Shopping, Performance Max).

Where You’ll Lead

This role focuses on delivering measurable results, leveraging analytics and AI-powered tools, and providing actionable insights to improve campaign performance for clients.

Google Ads Campaign Management

• Plan, launch, and manage Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max.
• Utilize AI-powered campaign strategies, including smart bidding, asset generation, and predictive audience targeting.
• Conduct keyword research, audience targeting, and ad copywriting for high-quality, relevant ads.
• Continuously optimize campaigns for performance (bid adjustments, budget allocation, A/B testing, quality score improvements).
• Monitor and troubleshoot campaign issues, ad disapprovals, or policy violations.

Performance Analysis & Reporting

• Track KPIs using Google Ads, Google Analytics, and Google Looker Studio.
• Prepare and deliver performance reports with actionable insights.
• Analyze campaign data to identify trends, optimize ROI, and guide decision-making.
• Provide performance forecasts, projections, and budgeting guidance.

Strategy & Execution

• Develop Google Ads strategies aligned with client objectives and sales funnels.
• Propose new campaign opportunities or formats to improve reach and conversions.
• Collaborate with internal teams for cohesive execution and messaging.
• Recommend improvements to landing pages to increase Quality Score and conversion rates.

Tool & Platform Utilization

• Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
• Manage integrations with Google Merchant Center, YouTube, or CRM systems.
• Set up and validate conversion tracking, event tracking, and UTM parameters for accurate data collection.
• Leverage generative AI tools (ChatGPT, Gemini) for ad copy variations, competitor research, and headline creation.

Industry Knowledge

• Stay updated on developments in advertising, digital, creative, technology, marketing, and consulting industries.
• Keep abreast of digital marketing techniques and trends.
• Share industry knowledge regularly with the team to foster learning and improvement.

Mission Control and AI

• Contribute to internal missions and continuous improvement initiatives by supporting the development of processes, systems, workflows, and operational improvements that enhance team efficiency and overall business operations.
• Explore and apply AI tools, automation, and emerging technologies where appropriate to improve productivity, streamline workflows, and support smarter ways of working across the organization.
• Participate in cross-functional mission projects and initiatives that drive innovation, operational excellence, and scalable solutions for the company.

Your Crew DNA

Here are some of the specific skills and experiences you’ll bring in this role:  

Essential skills, knowledge or experience  

• Strong analytical skills and data-driven decision-making.
• Excellent communication and interpersonal abilities.
• Highly organized and detail-oriented, especially with digital collaboration tools (Google Drive, Asana).
• Collaborative mindset with a proactive approach.

Desirable skills, knowledge or experience  

• Hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max).
• Google Ads Certification (Search, Display, or others).
• Experience leveraging AI tools for ad copy generation and optimization.
• Proven track record of improving ROAS, CPC, and CPA metrics.

Required education and qualifications (certifications, licenses, accreditations, etc.)

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.