Product Manager - 3 yrs Experience in FMCG

EQUIREMENTS:

• Bachelor’s Degree in Marketing, Business Administration, Management, or related field.
• At least 3–5 years of experience in product management, brand management, or marketing

within FMCG or food manufacturing.

• Strong understanding of FMCG market dynamics and consumer behavior.
• Experience in product lifecycle management and NPD processes.
• Excellent analytical and strategic thinking skills.
• Strong project management and organizational abilities.
• Effective communication and presentation skills.
• Creative and innovative mindset.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Knowledge of market research tools and data analytics.

KEY RESPONSIBILITIES:

1. Product Strategy & Planning

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD), product enhancements,

and rationalization.

• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.

2. New Product Development (NPD)

• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.

3. Brand & Marketing Management

• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Ensure brand consistency across all channels and materials.
• Work closely with creatives and agencies for campaign execution.

4. Pricing & Profitability Management

• Develop pricing strategies based on cost structure, market conditions, and competition.
• Monitor product profitability, margins, and cost performance.
• Recommend price adjustments and cost optimization initiatives.
• Coordinate with Finance for pricing approvals and margin analysis.

5. Sales Support & Market Execution

• Collaborate with Sales teams to ensure effective product distribution and visibility.
• Provide product training, selling tools, and promotional materials to the sales force.
• Monitor product performance in the market (sell-in and sell-out data).
• Support trade promotions, activations, and merchandising initiatives.

6. Market & Competitor Analysis

• Monitor competitor activities including pricing, promotions, and new product launches.
• Analyze market share, category performance, and consumer insights.
• Identify risks and opportunities and recommend action plans.

7. Performance Monitoring & Reporting

• Track product KPIs such as sales volume, revenue, market share, and profitability.
• Prepare regular reports and presentations for management review.
• Analyze product performance and recommend improvements.

8. Regulatory & Compliance

• Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
• Coordinate with QA and Regulatory teams for product approvals and documentation.
• Ensure adherence to food safety and quality standards.

Benefits:  Car Plan/Rent your own car with fleet card

 HMO

• Leave Credits
• On-site parking
• Opportunities for promotion
• Trade tools with Revolving Fund

Work Location: Malabon Head office and once a week field work within NCR Work Schedule: Mondays to Fridays 8am to 6:30pm compressed work week