RichAds Campaign Management
Full-time
Global Play Hub Innovations Corp.
RichAds Campaign Management
Responsibilities
- Launch, manage, and scale advertising campaigns primarily through RichAds
- Optimize Push Notification, In-Page Push, Popunder, and Direct Click campaigns to achieve user acquisition and revenue targets
- Build campaign structures based on:
- GEO
- Carrier (Globe / Smart)
- Device Type
- Operating System
- Audience Segments
- Manage and optimize:
- CPC
- SmartCPM
- CPA bidding models
- Continuously monitor campaign performance and implement data-driven optimization strategies
- Develop whitelist and blacklist strategies to maximize traffic quality and campaign profitability
- Identify and scale winning placements, publishers, zones, and creatives
Traffic Optimization & Scaling
- Analyze traffic quality and conversion performance
- Improve key metrics including:
- CTR
- Conversion Rate (CR)
- CPA
- ROI / ROAS
- EPC
- LTV
- Scale profitable campaigns while maintaining acquisition targets
- Conduct extensive creative testing and landing page optimization initiatives
Funnel Tracking & Analytics
- Track and optimize the complete funnel:
- Click
- Registration
- First Deposit
- Retention
- Utilize tracking tools such as:
- Voluum
- RedTrack
- Binom
- Generate daily and weekly reports highlighting performance insights and growth opportunities
Mandatory Requirements
RichAds Expertise (Required)
- Minimum 3 years of hands-on experience running RichAds campaigns
- Proven experience managing:
- Push Notifications
- In-Page Push
- Popunder Traffic
- Direct Click Campaigns
- Demonstrated ability to independently launch, optimize, and scale profitable campaigns
- Strong understanding of:
- Zone Optimization
- Publisher Analysis
- Whitelist / Blacklist Management
- Bid Adjustments
- Creative Testing Frameworks
- Experience handling monthly advertising budgets and scaling campaigns profitably
Preferred Industry Experience
- Sports Betting
- Online Casino
- iGaming
- PIGO
- Gambling Affiliates
- High-Volume Lead Generation
Vacancy posted 18 hours ago
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