Lead Digital Marketing Specialist

If you are a Lead Specialist, Digital Marketing professional Iooking for an opportunity to grow your career, this gives you the chance to balance strategic planning with hands‑on execution across content marketing, paid media, SEO, email marketing, and visual asset creation. In this role, you will strengthen Professional Tools brands by developing and executing integrated, multi‑channel digital marketing initiatives that drive brand awareness, generate qualified leads, and contribute to revenue growth. You will be delivering data‑driven insights that enable continuous improvement across the region.

If this sounds like a perfect fit for you, apply now and join our team in Mandaluyong City, Philippines!

In This Role, Your Responsibilities Will Be:

• Develop and lead integrated, multi‑channel digital marketing strategies aligned with brand objectives, lead generation targets, and revenue goals.
• Plan, execute, and optimize content and visual assets across paid media, organic channels, and email to grow audience reach, brand awareness, and traffic to digital platforms.
• Manage paid advertising campaigns across platforms such as Google, Facebook, Instagram, YouTube, and other relevant networks, including targeting, retargeting, bid strategies, and budget pacing.
• Plan and execute email marketing campaigns, including newsletters, promotional blasts, and lead generation programs, using audience segmentation and performance optimization.
• Manage the 360 Insight, specifically the leads management system to ensure accurate and timely capture of all leads from digital and traditional sources.
• Track, analyze, and interpret campaign performance data, audience behavior, engagement trends, and conversion metrics across all digital channels.
• Prepare regular performance reports with actionable insights and recommendations to refine targeting, messaging, and channel strategy.
• Collaborate on cross‑functional projects by supporting scope reviews, planning timelines, developing mock‑ups or prototypes, participating in testing, and communicating progress to stakeholders.

Who You Are:

You serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. You anticipate and adopt digital and technology innovations that improve effectiveness and enable new ways of working. You set aggressive goals and have high standards. You collaborate openly with diverse stakeholders, balancing multiple perspectives while building trusted partnerships.

For This Role, You Will Need:

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.
• 3-5 years of experience in digital marketing, including the development and execution of social media advertising, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
• Strong knowledge of SEO, paid media, email marketing, and marketing automation.
• Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms (preferably Eloqua).
• Experience with graphic design and video‑editing tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms.
• Strong written, verbal, and presentation communication skills, with the ability to manage multiple projects and priorities.

Preferred Qualifications That Set You Apart:

• Knowledge of machines and tools is a plus.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.

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ABOUT US

WHY EMERSON


Our Commitment to Our People


At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.


We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.


Accessibility Assistance or Accommodation


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ABOUT EMERSON


Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.


With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!


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