Marketing Specialist

· Develop, recommend, and execute marketing strategies aligned with organizational goals.

· Plan and implement integrated marketing campaigns across digital and traditional

channels.

· Conduct market research and competitive analysis to identify trends, customer insights,

and business opportunities.

· Prepare, manage, and monitor the annual marketing budget to ensure cost efficiency and

alignment with strategic priorities.

· Conceptualize and produce content for social media platforms, ensuring alignment with brand guidelines.

· Develop and update website content, including product information, articles, and

promotional materials.

· Manage the company’s social media accounts, including scheduling, community

engagement, and performance tracking.

· Overseee-commerce platforms, including product listings, pricing updates, promotional

activities, and performance analytics.

· Create, join, and manage promotional campaigns on e-commerce marketplaces to drive

visibility and sales.

· Organize,maintain, and update marketing collaterals such as brochures, product sheets,

digital assets, and event materials.

· Coordinate with partner brands, influencers, and external agencies for collaborative

marketing initiatives.

· Serve as the primary representative for bazaars, trade shows, and other

marketing-related events, ensuring proper preparation, execution, and

post-event reporting.

· Address customer concerns received through social media, e-commerce platforms, and

other communication channels in a timely and professional manner.

· Monitor, manage, and respond to customer reviews to maintain a positive brand reputation and enhance customer satisfaction.

· Prepare weekly marketing reports covering campaign performance, social media analytics,

e-commerce metrics, and other key indicators.

· Track and evaluate marketing KPIs, providing insights and recommendations for

continuous improvement.