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Digital Marketing Specialist - Paid Ads & E-commerce

Full-time

Smart Outsourcing Solution

About the Role

We are looking for a detail-oriented Digital Marketing Specialist to support digital advertising, social media, email marketing, and e-commerce operations for a growing product-based brand. The ideal candidate can create marketing content, monitor campaign performance, coordinate promotional activities, and identify opportunities to improve results.

Key Responsibilities

Paid Advertising

  • Draft and prepare Facebook and Instagram ad creatives and copy, including variations for testing.

  • Upload and configure campaigns in Meta Ads Manager and Google Ads according to campaign briefs.

  • Set campaign targeting, budgets, and schedules based on approved instructions.

  • Monitor daily advertising performance, including spend, click-through rate, conversions, cost per acquisition, and return on ad spend.

  • Identify underperforming ads and recommend improvements to creatives, copy, targeting, and budget allocation.

Social Media Management

  • Create platform-specific content and captions for Facebook, Instagram, Pinterest, and YouTube.

  • Follow established brand guidelines, including visual identity, fonts, colors, and tone of voice.

  • Maintain the content calendar and submit content for approval before publishing.

  • Schedule approved posts using Metricool and check formatting before publication.

Email Marketing

  • Develop campaign ideas for seasonal promotions, product launches, and newsletters.

  • Create and design email campaigns in Mailchimp.

  • Set up email automations to encourage repeat purchases and customer engagement.

  • Monitor open rates, click rates, conversions, and unsubscribes, and recommend improvements.

E-commerce and Promotional Support

  • Monitor Judge.me review collection and the functionality of the upsell application.

  • Follow promotional checklists to ensure website banners, pricing, social posts, email campaigns, and other promotional elements are updated correctly.

  • Help troubleshoot basic Shopify website issues, such as broken links, layout problems, and page errors.

  • Test completed fixes and escalate technical issues when necessary.

Qualifications

  • Experience in digital marketing, paid advertising, social media management, email marketing, or e-commerce marketing.

  • Familiarity with Meta Ads Manager and Google Ads.

  • Working knowledge of Mailchimp and social media scheduling tools; Metricool experience is an advantage.

  • Ability to track campaign performance and interpret basic marketing metrics.

  • Familiarity with Shopify and e-commerce promotional workflows is an advantage.

  • Strong attention to detail, organization, written communication, and problem-solving skills.

  • Ability to follow brand guidelines, meet deadlines, and manage multiple marketing tasks.

Vacancy posted 10 hours ago
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