KEY RESPONSIBILITIES:

1. Product Strategy & Planning

Develop and execute product strategies aligned with overall business objectives.
Manage product portfolio including new product development (NPD), product enhancements,

and rationalization.

Conduct market research to identify consumer needs, trends, and competitive positioning.
Define target markets, product positioning, and value propositions.

2. New Product Development (NPD)

Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
Oversee product concept creation, feasibility studies, costing, and commercialization.
Coordinate product trials, sensory evaluations, and product validation.
Ensure timely launch of new products in accordance with project timelines.

3. Brand & Marketing Management

4. Pricing & Profitability Management

Develop pricing strategies based on cost structure, market conditions, and competition.
Monitor product profitability, margins, and cost performance.
Recommend price adjustments and cost optimization initiatives.
Coordinate with Finance for pricing approvals and margin analysis.

5. Sales Support & Market Execution

Collaborate with Sales teams to ensure effective product distribution and visibility.
Provide product training, selling tools, and promotional materials to the sales force.
Monitor product performance in the market (sell-in and sell-out data).
Support trade promotions, activations, and merchandising initiatives.

6. Market & Competitor Analysis

Monitor competitor activities including pricing, promotions, and new product launches.
Analyze market share, category performance, and consumer insights.
Identify risks and opportunities and recommend action plans.

7. Performance Monitoring & Reporting

Track product KPIs such as sales volume, revenue, market share, and profitability.
Prepare regular reports and presentations for management review.
Analyze product performance and recommend improvements.

8. Regulatory & Compliance

Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
Coordinate with QA and Regulatory teams for product approvals and documentation.
Ensure adherence to food safety and quality standards.

Benefits:  Car Plan/Rent your own car with fleet card

 HMO

Work Location: Malabon Head office and once a week field work within NCR Work Schedule: Mondays to Fridays 8am to 6:30pm compressed work week