MARKETING SUPPORT
Outsource Accelerator
Position Summary:
The SEO/SEM & Web Optimization Specialist is responsible for optimizing the company's digital presence and driving measurable growth. This role focuses on SEO/SEM management, website optimization, analytics, content creation, backlink acquisition, and social media, ensuring marketing efforts align with brand visibility and lead generation goals.
Key Responsibilities:
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Develop and execute SEO strategies to improve rankings, organic traffic, and leads.
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Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).
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Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.
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Use AI-driven SEO tools to optimize content for search engines and emerging AI models.
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Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.
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Monitor website performance and resolve issues affecting SEO health.
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Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.
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Support website design, UX, and landing page optimization for better conversions.
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Maintain dashboards in GA4 and Looker Studio for reporting.
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Create and manage social media content across relevant channels.
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Write and edit blogs, white papers, and case studies.
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Design marketing collateral using Canva or Adobe Creative Suite.
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Stay updated on SEO/SEM trends and best practices.
Qualifications:
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2-5 years of experience in SEO/SEM, web optimization, or digital marketing.
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Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.
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Experience with WordPress, landing page optimization, and basic UX principles.
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Knowledge of AI marketing tools and workflow automation platforms is a plus.
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Basic HTML/CSS knowledge is a bonus.
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Strong analytical, organizational, and communication skills.
- Ability to manage multiple projects and collaborate cross-functionally.
Candidate Attributes:
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Analytical and data-driven
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Creative and detail-oriented
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Proactive and adaptable
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Collaborative and innovative
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Curious and eager to learn
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