Brand Specialist
Full-time
ThinkUp Management Solutions, Inc.
Department: Marketing / IT / Digital Strategy
Reports to: Head of Marketing / Brand Manager / CIO (varies by org)
Role Overview
The IT Brand Specialist is responsible for shaping, managing, and promoting the organization’s IT brand internally and externally. This role bridges technology and marketing, ensuring that IT products, services, and initiatives are communicated clearly, consistently, and in alignment with the company’s overall brand strategy.
Responsibilities
- Develop and maintain a strong, consistent brand identity for IT products, platforms, and services
- Translate complex technical concepts into clear, engaging messaging for non-technical audiences
- Collaborate with IT teams, marketing, and leadership to align brand strategy with business goals
- Create and manage content for websites, social media, internal communications, presentations, and campaigns related to IT initiatives
- Support product launches, system rollouts, and digital transformation projects with branded communications
- Monitor brand perception and engagement across digital channels and internal platforms
- Ensure brand guidelines are followed across all IT-related communications and assets
- Conduct market and competitor research to identify trends and positioning opportunities
- Manage relationships with external agencies or vendors when required
Job Requirements
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field
- 1-3+ years of experience in branding, marketing, IT communications, or digital strategy
- Strong understanding of IT concepts, software, and digital products
- Excellent written and verbal communication skills
- Ability to simplify and humanize technical information
- Experience with content management systems, social media platforms, and basic analytics
- Strong project management and cross-functional collaboration skills
Preferred Qualifications
- Experience working in a technology-driven or IT-focused organization
- Knowledge of UX/UI principles and digital product branding
- Familiarity with agile or product development environments
- Basic design skills (e.g., Figma, Adobe Creative Suite, Canva)
- Wiling to assigned in Boni, Mandaluyong
- Willing to start asap
Vacancy posted 2 days ago
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