Senior Trade and Retail Marketing Manager
Jollibee Group Foundation
Title: Senior Trade and Retail Marketing Manager The Senior Trade and Retail Marketing Manager will lead the team in strategically developing and seamlessly executing Marketing Strategies at a Trade Level to bring to life the Brand Store, to influence consumer behavior at the point of purchase, and to achieve long-term brand love for Red Ribbon vs competition. TRADE MARKETING
- Trade Area Marketing: Develops strategic direction to drive sales and build the brand in retail trade areas. Monitors and reviews customer behavior data, competitive checks, and District & RBU sales analysis to identify gaps/opportunities and create action plans to improve performance.
- Local Store Marketing Management: Supervises the development, implementation and evaluation of store marketing programs to drive foot traffic to the store, transaction count, increase average check and drive loyalty at the local trade area level.
- Store Opening Management: Provides strategic direction in ensuring blockbuster store openings to build awareness, drive local brand relevance and generate sustainable customer traffic during pre-opening, opening and post-opening.
- Store Activations Management: Supervises the development of programs and initiatives related to new product launches, RLD campaigns and brand campaigns to drive consumer action through brand interaction / experiential marketing.
- Community Relations Management: Supervises the development of local community programs to tap relevant and influential individuals or groups to address brand and RTA specific business and brand objectives
- Retail Merchandising Management: Leads the development of Store Merchandising Guidelines that are consistent with the brand's visual identity and marketing communication priorities. Develops and ensures Planogram Principles are in place to maximize product visual impact and sales
- Retail Packaging Management: Supervises the overall strategy and project management for innovative and creative primary and secondary packaging designs, especially for Christmas. Collaborates with Brand Marketing and R&D for packaging structure improvements, and updates standard designs and LSD approvals for all packaging materials.
- Retail Store Design Management: Oversees the Store Concept Development Process for the brand. Periodically reviews the store concept design vis-à-vis the Brand's BPRE (specifically the Restaurant Idea) and ensures relevance to the brand's target market. Works with a cross-functional team to ensure that concept is executed on time, with quality and within budget.
- Creative Design Development: Leads the development of the brand's visual identity and ensures its consistent application in all creative design projects. Leads design concept and development of retail requirements in all business channels. Evaluates and standardizes plans & execution of approved designs. Presents retail innovations, strategies, design studies to stakeholders.
- Branded Service Experience: Formulates retail & consumer experience strategies. Actively Participate in relevant workgroups (as needed or called for) as a steward of the brand, specifically Brand Visual Identity and Service Identity. Co-Creates retail and channels' standards for branded service experiences together with HR and other relevant departments
- Sets the strategic direction to increase sales and achieve desired equities through effective national promotional programs (tactical, limited edition novelty, co-branding, suggestive selling). Drives alignment with Store Operations, Brand Marketing, Finance and Supply Chain.
- Must have a bachelor's degree in marketing or business management-related course.
- Must have at least 7 years of experience in trade and retail marketing, with expertise in LSM market penetration and market saturation.
- Minimum of 2 years of people management experience, leading at least 4 direct reports.
- Must be willing to be assigned on a hybrid working arrangement and travel as needed for fieldwork.
Vacancy posted 14 hours ago
Similar jobs that could be interesting for youBased on the Senior Trade and Retail Marketing Manager in Philippines vacancy
- ...Job Summary: The Senior Manager - International Trade Operations is responsible for overseeing and optimizing international trade activities, import/export operations, logistics coordination, and cross-border supply chain processes. The role ensures compliance with...
- ...Senior Marketing Manager – Technical SEO, Growth & Marketing Operations Full-Time | Remote | U.S. Business Hours About the Role At Pavago,... ...our clients is hiring a Senior Marketing Manager to lead and execute high-impact initiatives across Technical SEO, content...Remote job
28000 - 30000 Php
...The Trade Marketing / Event Coordinator at Fujifilm Philippines Inc. is a... ...conducting research, planning, and executing trade marketing... ...of marketing acumen, project management, and event coordination skills... ...coordinating, preferably within a retail industry. Demonstrable...- ...The Role We are looking for a Senior Manager of Influencer Marketing to lead and scale our influencer marketing operations, creator partnerships, and campaign execution across our growing client portfolio. This is a strategic leadership role for someone who thrives...
- ...Marketing Manager Global strategy, brand, campaigns, partnerships and team leadership The Marketing Manager leads the global marketing strategy and is accountable... ...and international stakeholders. This is a senior, hands-on role for a marketer who can move...
- ...We're in urgent need of Marketing and Partner Operations Manager for a well-established BPO company, this role is in a work from home set-up and for Direct Hiring. Send us your applications now and we'll be in touch shortly. Duties & Responsibilities: Execute...
- ...The Partner Engagement / Partner Marketing Manager supports the execution of marketing programs with the company's Marketplace and GPA partners. This role turns partner marketing strategy into action by coordinating campaigns, managing timelines, supporting internal teams...
- ...Marketing and Communications Coordinator Purpose-led programs, impact storytelling and community engagement The Marketing and Communications... ...and engagement. The position reports to the Marketing Manager and works closely with program and other relevant stakeholders...
5 - 9 $ per hour
★ PLEASE SUBMIT YOUR CV IN ENGLISH ★ Marketing Account and Project Manager Location: Remote — Argentina or the Philippines Work Arrangement: This is a fully remote (telecommute) position. Employment Type: Full-Time (Contractor) Number of Openings: 1 Position...- ...Marketing and Growth Coordinator Corporate and consumer marketing, partnerships and growth support The Marketing and Growth Coordinator... ...sustainable growth. The position reports to the Marketing Manager and works closely with the client’s partnerships and program...
- ...Job Description • Develop and execute a year-round digital marketing and social media strategy. • Manage and grow Facebook, Instagram, and LinkedIn communities. • Create engaging content including graphics, videos, donor stories, and campaign materials. • Support...
- ...The Senior Marketing Coordinator bridges creativity and precision, managing marketing calendars, executing Klaviyo campaigns, optimizing listings and content for SEO... ...maintain the master marketing calendar across D2C, retail, PR, and influencer channels. Coordinate...
- ...Description Develop and implement effective marketing strategies to enhance brand visibility and drive sales. Oversee the marketing team's daily... ...research to identify trends and consumer preferences. Manage digital marketing campaigns, including social media and...
- ...Responsibilities A Marketing Manager is responsible for planning and executing marketing strategies to promote the company’s products or services, increase brand awareness, and generate leads. They manage marketing campaigns, oversee social media and advertising, analyze...
- ...working across company formation, visa processing, accounting and corporate services, with an operation in Saudi Arabia. This role... ...in the Philippines. ABOUT THE ROLE We are hiring a Marketing Manager to own the marketing function end to end - brand, website, content...
- ...Performance Culture That Drives Innovation and Excellence At Vertiv , we don't just... ...services, is seeking an International Trade Compliance Analyst to accurately classify... ...to Trade Compliance leadership. Data Management & Governance Build and maintain high-quality...
40000 - 44000 Php
...The Senior Marketing Specialist for Professional Imaging will lead the planning and execution of integrated marketing campaigns both online... ...team , creative partners , retails channels and the wider... ...Resource Allocation , Strategic Marketing and Campaign Management...- The Marketing Senior Associate is responsible for implementing digital marketing campaigns that drive brand awareness, lead generation, and customer engagement. They are responsible for managing ALP's website, social media accounts, SEO/SEM, and other digital platforms...
- ...specializing in bridging top talents in emerging markets with global clients. Our services enable businesses to hire, manage, and pay employees internationally with ease. We... ...Exhibitions and Events: Plan and execute trade shows, events, and industry exhibitions Customer...
1000 - 1500 $
...About the role: We’re looking for a proactive and detail-oriented Project Manager to help with administrative tasks, support all internal business... ...with clients and helping deliver high-quality marketing campaigns. Participate in team meetings to align on project...- ...professional client presentations , sales materials, and related documents. Prepare, review, and send quotations... ...and ensure timely follow-ups. Create, schedule, and manage LinkedIn posts and other marketing-related content. Support the client in implementing...
- ...TEMP To Perm Job Summary The IT Marketing Engineer will be responsible for developing and implementing digital marketing strategies, optimizing online presence... ...to generate leads and increase brand awareness Manage and optimize SEO, SEM, and social media strategies...
- ...Senior Customer Service Manager Location : Remote Job Type: Full-time Join a dynamic growth marketing agency where precision meets creativity At STERRY, we're not your average... ...re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we'...
- ...JOIN OUR TEAM ! Marketing & Social Media Manager (F/M) Remote | Full Time Salary Range: 500$-700$ (US) Depending on experience Working hours... ...designing experiential games, business simulations and programmes for leadership development and team performance...
6 - 15 $ per hour
...overview Owns Kraymer Art's affiliate and creator program end to end, from sourcing... ...growth channel. Works with the founder and marketing on turning creator content into affiliate... ..., and content quality. Set up and manage affiliate tracking in Social Snowball or...- ...Are: At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients... ...grow, we're looking for an SMS/Email Marketing Manager who lives and breathes email marketing and knows...
18000 - 25000 Php
...We’re hiring a Virtual Airbnb Operations & Marketing Manager to handle day-to-day bookings, guest communications, and content marketing for our La Suitez units across Metro Manila will be expanding soon Requirements Must own a laptop/desktop with strong and stable...- ...Responsibilities: - Outbound Calling & Appointment Setting - Make high-volume outbound calls daily to prospects using company-provided scripts and outreach sequences. - Qualify leads, build rapport, and book appointments with business owner. - Sales Execution & Closing -...
- ...Position: Senior Operations Manager Number of hours: 40 Hrs/week Schedule: TBD ● Oversee day-to-day operations of the customer service team, ensuring service level agreements (SLAs) and key performance indicators (KPIs) are met or exceeded. ● Develop and implement...
- ...Job Summary We are looking for a creative and detail-oriented Content & Digital Marketing Coordinator to support our US-based client’s marketing initiatives... ...basic reports or insights Website Content Management Update and maintain website content using...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Trade and Retail Marketing Manager. Be the first to apply!
