Lifecycle Marketing Manager (Email & SMS)
Activate Talent
Remote
- Remote job
Location: Remote
Type: Full-time
Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we’re now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.
Key Responsibilities:
Own the day-to-day strategy and execution of our email and SMS marketing programs , focused on acquisition, cross-sell, churn prevention, referral, and winback.
Collaborate with the Director of Lifecycle Marketing to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches.
Create clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content.
Monitor and analyze key performance metrics (open rates, CTRs, CVR, churn, etc.) and deliver weekly reports with actionable insights.
Lead A/B testing and ongoing optimization —testing send times, frequencies, copy, creative, CTAs, segmentation, and more.
Refine customer segmentation and journey mapping to tailor messaging for key audience groups.
Develop and execute list growth strategies for both email and SMS, leveraging high-impact acquisition tactics.
Ensure timely, accurate, and high-quality deployments , with strong attention to compliance, segmentation, and user experience.
Stay up to date on industry trends , compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.
Requirements
What We’re Looking For:
- 2+ years of experience in lifecycle marketing, email/SMS marketing, or retention marketing.
- Hands-on experience with platforms like Klaviyo , Postscript , or Attentive .
- Prior experience in DTC subscription-based businesses is a strong plus.
- Deep understanding of segmentation , personalization , and marketing automation .
- Analytical mindset—you know how to turn data into decisions.
- Excellent project management skills and the ability to work cross-functionally under tight timelines.
- Strong written and verbal communication skills—you can confidently collaborate with creatives to bring ideas to life.
Vacancy posted more than 2 months ago
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