Lifecycle Marketing Manager (Email & SMS)
Activate Talent
Remote
- Remote job
Location: Remote
Type: Full-time
Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we’re now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.
Key Responsibilities:
Own the day-to-day strategy and execution of our email and SMS marketing programs , focused on acquisition, cross-sell, churn prevention, referral, and winback.
Collaborate with the Director of Lifecycle Marketing to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches.
Create clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content.
Monitor and analyze key performance metrics (open rates, CTRs, CVR, churn, etc.) and deliver weekly reports with actionable insights.
Lead A/B testing and ongoing optimization —testing send times, frequencies, copy, creative, CTAs, segmentation, and more.
Refine customer segmentation and journey mapping to tailor messaging for key audience groups.
Develop and execute list growth strategies for both email and SMS, leveraging high-impact acquisition tactics.
Ensure timely, accurate, and high-quality deployments , with strong attention to compliance, segmentation, and user experience.
Stay up to date on industry trends , compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.
Requirements
What We’re Looking For:
- 2+ years of experience in lifecycle marketing, email/SMS marketing, or retention marketing.
- Hands-on experience with platforms like Klaviyo , Postscript , or Attentive .
- Prior experience in DTC subscription-based businesses is a strong plus.
- Deep understanding of segmentation , personalization , and marketing automation .
- Analytical mindset—you know how to turn data into decisions.
- Excellent project management skills and the ability to work cross-functionally under tight timelines.
- Strong written and verbal communication skills—you can confidently collaborate with creatives to bring ideas to life.
Vacancy posted more than 2 months ago
Similar jobs that could be interesting for youBased on the Lifecycle Marketing Manager (Email & SMS) in Remote vacancy
- ...Position: Email Marketing Manager Job Type: Full-Time - 100% Remote Working hours: US Timezone... ..., execution, and performance of all lifecycle flows, promotional campaigns, and post... ...abilities ~ Bonus: Experience with SMS, push, or broader retention channels...Remote job
2200 - 3200 $
...Job Qualifications Company: Precondo Job Title: Email Marketing Writer Location: Remote / Work From Home Employment Type: Full-Time Monthly Salary USD $2,200 – $3,200 per month (estimated range based on typical remote email marketing/content roles in real estate...1500 - 2200 $
...scale through innovation, digital tools, and smart marketing solutions. We’re looking for a creative and data-driven Email Marketing Specialist to join our team and help... ..., including subject lines, copy, and CTAs. Manage email lists, segmentation, and personalization...- ...Position: Email Marketer – Cold Outreach We are looking for a skilled Email Marketer to manage cold outreach campaigns. This role combines technical setup with strong writing skills to create effective campaigns that connect with the right audience. Qualifications...Remote job
- ...Brand Marketing Manager Remote | Full-Time Reports To: Chief Growth Officer Working Hours... ..., channel strategy, content direction, lifecycle marketing, influencer initiatives, and... ...revenue and brand awareness across: Email Marketing Social Media Influencer...
5500 $
...up to $5,500 per month (depending on experience) as a Digital Marketing Manager for Venture Smarter, your trusted partner in navigating the... ...managing and optimizing the company's website, social media, email, SEO, SEM, and display advertising campaigns. You will also measure...- ...business growth is seeking a CRM & Marketing Platform Manager with strong expertise in GoHighLevel... ...GoHighLevel CRM environment: funnels, email/SMS automation, pipelines, calendars, and... ..., engagement metrics, and lead lifecycle. Collaborate with content and marketing...Remote job
- ...Senior Brand Marketing Manager (DTC Growth) Remote | Full-Time Reports To: Chief Growth Officer... ...Manager to lead campaign planning, lifecycle marketing, organic content strategy,... ...campaign ecosystem. Lifecycle Marketing & Email (Klaviyo) Own the email channel as a...
- ...Role: Associate Retention Manager Location: 100% remote Conditions... ...Job Overview The Digital Marketing Manager is a strategic... ...experience, from Shopify to email, is optimized to convert and... ...refine customer funnels and lifecycle journeys, using segmentation,...Remote job
- ...labeled tutoring solutions with full tutor management. Our services cover K-12 English and... ...client demand. The role combines growth marketing, recruitment marketing, analytics, and... ...(Meta, LinkedIn), SEO-driven content, email nurture, job boards (including Jobstreet...
- ...Digital Marketing Manager Location: Remote (U.S. preferred) Type: Full-Time | Independent... ...digital touchpoints across Shopify , email , and other key channels, while... ...a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset....Remote job
- ...social media efforts with overall digital marketing objectives and client goals.... ...identification, outreach, and collaboration management. Assist in coordinating influencer... ...direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives. Support...Remote job
- ...satisfaction, we’re looking for a proactive and detail-oriented Marketing Assistant / Project Manager to support and streamline our marketing operations.... ...with the marketing lead to ensure all initiatives—from email campaigns to product listings—are executed efficiently...Remote job
- ...We are seeking an experienced Email Campaign Specialist with proficiency in leveraging... ...Instantly.ai platform to drive successful email marketing campaigns. The ideal candidate will... ...for campaign optimization. Platform Management: Serve as the primary administrator for...Remote job
- ...an experienced and innovative Email Designer to join the team. In... ...abandonment, loyalty programs, and lifecycle automations. Own the creative execution for all email marketing campaigns — from concept... ...through and conversion rates. Manage and maintain a modular email...Remote job
9600 - 13200 $ per year
...Hiring: Full-Time Executive Sales & Marketing Assistant - Remote - $9,600 - $13,200/yr... ...& Marketing Assistant ~ CRM & Lead Management ~ Email Marketing & Campaigns ~ Social Media... ...You can draft customer-facing emails, SMS follow-ups, and social captions that reflect...Remote job- ...connection. Role Summary As Head of Marketing , you’ll lead all brand and... ...and retail expansions. Retention & Lifecycle Marketing Supervise customer lifecycle... ...programs, and win-backs. Integrate email, SMS, and social remarketing to maximize repeat...Remote job
- ...labeled tutoring solutions with full tutor management. Our services cover K-12 English and... ...Learning. About the Role The Senior Marketing Manager, Growth and Revenue will lead... ...systems for outreach automation , email campaigns , and CRM pipeline management...
- ...Position: CRM Marketing Coordinator Location: Open Globally (Remote... ...and loyalty through email, SMS, and Direct Mail marketing.... ..., with interest in customer lifecycle marketing. This position will... ...building, QA, copywriting, project management, and deployment of Email...Remote job
2000 - 3500 $
...E-Commerce Product Marketing Manager (Remote) Salary: $2,000-$3,500 monthly One of our biggest clients in the self-care industry based in the US is seeking a talented and scrappy E-Commerce Product Marketing Manager to join our team and manage the activations of customers...Remote job50 $
...more. Position: Customer Service Agent (Live Chat and/or Email Support) Working Hours: Shifting schedule, predominantly US... ...customer service agents as well as customer service operation management and infrastructure improvements (workflow improvements, reporting...Remote job- ...We are looking for a Senior Marketing Operations & Growth Specialist with deep expertise in email marketing, automation, and conversion... ...the entire email marketing lifecycle, from strategy to execution,... ...communication skills, with the ability to manage multiple projects...Remote job
- ...Overview: We are looking for an enthusiastic marketing intern to join our marketing department... ...based in Clark and APAC Marketing Manager based in Singapore and be exposed in key... ...Marketing and Digital Marketing specifically Email Marketing, Social Media Marketing and...Remote job
- ...Ecommerce Creative Designer (DTC Marketing) Location Remote... ...and marketing creative across email, paid social, organic social,... ...seasonal campaigns Retention and lifecycle flows Abandoned cart and... ...storytelling Ability to manage multiple projects in a fast-paced...
- ...labeled tutoring solutions with full tutor management. Our services cover K-12 English and... ...Learning. Role Summary The Multimedia Marketing Specialist executes and optimises... ...campaigns. Familiarity with CMS platforms, email marketing tools, and digital marketing...
- ...Seeking a motivated Marketing Assistant to join our team on a part-time basis. This role... ...assist in executing marketing strategies, managing campaigns, and producing high-quality... ...Creative Suite, and After Effects. • Email Marketing – Assist with creating, formatting...Remote job
- ...hours) | &##128338; Full-Time | &##128188; Marketing & Communications About the Role We... ...for sales and training materials, email campaigns, social media, thought leadership... ..., and campaigns. ~&##128197; Project Management: Handle multiple content projects at once...Remote job
- ...Role We are seeking a creative and data-driven Marketing Campaign Specialist to design, implement, and optimize... ...Campaign Planning & Execution Develop and manage marketing campaigns across multiple platforms (email, social media, paid ads, and more). Align campaign...Remote job
- ...Social Media + Marketing Designer Remote | Full-Time Reports To: Brand Marketing Manager Working Hours: Minimum 4â6 Hours Daily Overlap with U.S. Central Time About the Company We are a fast-growing consumer products company known for creating fun,...
60000 Php
...Full-Time Virtual Assistant: Marketing Support Client Industry: Varies (Marketing Agencies... ..., campaign coordination, social media management, and basic marketing operations. You... ...execution of marketing campaigns across email, social media, web, and other channels...Remote job
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lifecycle Marketing Manager (Email & SMS). Be the first to apply!
