Brand Manager - 5 Yrs Exp Brgy. San Jose, Caloocan City

TL Aisa

Qualifications

Educational Attainment

• Bachelor’s/College Degree in Marketing, Communications, or similar fields of study; MBA is a plus

Experience Required

• At least 5-7 years of solid brand/product management experience gained from FMCG or Personal Care

Skills

• High degree of business acumen and keen attention to detail
• Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management, Marketing skills, and Product Life Cycle Management
• Brand awareness – clear understanding of brands and the marketing mix
• Determination and perseverance
• Relationship management skills
• Strong focus on results

Responsibilities

Budget Management

• Manage brand marketing budgets, ensuring effective use of resources
• Ensure compliance with internal budgetary guidelines and financial reporting requirements
• Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown

Team Management

• Weekly team alignment and daily checking of team work plans
• Identify and align with the Brand team what products to highlight in social media assets
• Check and provide revisions to improve artworks and ensure they are within specification

Brand Strategy

• Develop strategies and drive category plans to enhance market relevance and improve market share
• Create demand through innovative product launches and drive commercial strategies
• Generate key insights based on a thorough understanding of market trends, competition, and shopping behavior
• Achieve financial KPIs including sales, margin, and compliance with regulatory affairs

Sales & Operations

• Achieve sales targets and develop campaigns to hit targets
• Create and update Estimated Date of Execution (EDE) monthly
• Coordinate with interfacing departments
• Address product concerns from customers and accounts

Brand Marketing Execution

• Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives

Category, Product, and Inventory Management

• Manage the full portfolio of the brand including its own P&L, create sales bridge/plan, and increase O+O business
• Monitor product movement and implement marketing programs during the 3-month incubation period