Senior Manager, SMB

Job Description

As Sales Lead,  Small Medium Business , you will be part of the Small Medium Business sales organization in NielsenIQ APAC and will collaborate with the respective market Sales Team to generate revenue for the products you assigned for Small and Medium Clients in your respective market. To be successful in this role, you need to have a proven track sales record. You will be a team player that has a strong bias for action, and an ability to ‘find a way’ to overcome barriers and challenges. As we are a global organization, you will build networks, and work on assignments and opportunities across borders, which will require strong written and verbal communication skills. Existing/Previous knowledge and exposure to NielsenIQ retail measurement data will be a plus.

Commercial Leadership

• Delivery of business Sales Medium Business target and business results by championing a client-centric sales mindset;
• To drive and champion a sales and growth mindset within the organization;
• To develop a sales strategy and go-to-market execution plans, with a focus on growing revenue in new clients along with former NielsenIQ clients;
• To build and empower a team that is accountable for the delivery of business goals and targets.
• To develop the right offerings for SMB, the affordable price points to penetrate SMB clients

Financial Acumen

• Own and manage SMB P&L in your respective market, delivering revenue and EBITDA targets;
• To build and deliver the SMB annual operating plan, achieving revenue and cost targets;
• To manage the ongoing pipeline management, sales forecasts & sales meetings.

Client Leadership

• Build SMB client prospect database
• Segment SMB clients by their data expertise & need state, to define relevant solutions that address their needs/ pain points
• Work with Marcom to develop compelling content and campaign specifically for SMB, to build awareness and generate qualified leads
• Actively engage with clients & taking ownership;
• Be the voice of SMB client into NIQ, and the voice of NIQ into the client;
• To ensure client centricity and satisfaction.

Be an Ambassador

• To represent the NIQ brand in the SMB market, participating in external events and professional speaking engagements;
• To be a role model internally, participate in company events and activities

Qualifications

• Bachelor’s Degree in the related field;
• 5-8 years of working experience and proven sales results;
• Strategic sales and business development competency;
• Excellent client management and relationship-building skills and ability to converse with stakeholders in clients’ organizations, up to C-Suite level;
• Knowledge and understanding of strategy and the use of market data;
• Related industries include: Consumer Packaged Goods, Consultative Sales,,  B2B /Saas Sales
• Experience with Sales Tech is a plus
• Master full sales process from lead generation to closing sales

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the