Social Media Manager
Dempsey Resource Management Inc.
NOTE: Open to work onsite if needed, with flexibility to work remotely
AS A SOCIAL MEDIA MANAGER, YOU WILL BE:
THE CAMPAIGN LEAD
• Support in developing media plans aligned with client objectives and budgets.
• Oversee end-to-end campaign execution, trafficking, monitoring, and optimization across platforms.
• Ensure campaigns are launched accurately, on time, and within budget.
• Continuously optimize campaigns based on real-time data and performance insights.
• Proactively identify risks and recommend performance improvements.
THE PERFORMANCE DRIVER
• Monitor KPIs and ensure delivery against agreed targets (reach, engagement, conversions, ROAS, etc.)
• Conduct in-depth performance analysis and translate findings into clear next steps.
• Champion testing frameworks and innovation across accounts. Ensure proper tracking, tagging, and data integrity across platforms.
THE TEAM BUILDER
• Guide and mentor Media Specialists and Analysts on campaign setup, optimization, and reporting best practices.
• Review outputs before submission to ensure quality and accuracy.
• Provide coaching and real-time feedback to strengthen technical and analytical skills.
• Help manage workload distribution and ensure team members are supported and meeting deadlines.
• Contribute to performance evaluations and professional development conversations.
• Foster a collaborative, accountable, and growth-oriented team environment.
THE CLIENT PARTNER
• Prepare insightful reports and presentations that go beyond numbers and highlight strategic recommendations.
• Confidently present performance updates and optimization plans to clients.
• Collaborate cross-functionally with Creatives, Strategy, and Accounts teams to ensure cohesive execution.
• Act as a reliable point of contact for campaign-related concerns and escalations.
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