Facebook Ads Manager
Full-time
Pinoy Online Travel Biz
Job description:
The Facebook Ads Manager is responsible for planning, creating, managing, and optimizing paid advertising campaigns across Facebook, Instagram, and Meta platforms. The role focuses on driving leads, sales, and brand awareness while maximizing return on ad spend (ROAS).
Responsibilities:
- Develop and manage Facebook and Instagram advertising campaigns from start to finish
- Plan ad budgets based on marketing goals
- Build ad funnels for cold traffic, retargeting, and re-engagement
- Analyze results and adjust campaigns to improve performance
- Work with creatives and copywriters to produce effective ad content
- Set up and track conversions using Facebook Pixel and Google Analytics
- Run A/B tests on audiences, creatives, and placements
- Stay updated with Meta’s policies, tools, and ad trends
- Guide or collaborate with other ad specialists or freelancers if needed
Requirements:
- At least 3 years of experience running Facebook Ads with proven success
- Solid understanding of paid social media strategies and audience targeting
- Proficiency in Meta Ads Manager, Pixel tracking, and performance reporting
- Strong skills in data analysis and campaign optimization
- Good communication and teamwork skills
- Experience managing large ad budgets is a plus
Job Type: Full-time
Vacancy posted 23 days ago
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