Meta Ads Specialist
Full-time
GH Premier Review Center
Department: Digital Marketing
Location: Manila
Employment Type: Full-time
Work Schedule: 5 days per week / 40 hours per week
Reports To: Digital Marketing Head
Job Summary
We are looking for a Meta Ads Specialist who can plan, launch, monitor, and optimize paid advertising campaigns across Facebook and Instagram. The role will focus on audience targeting, campaign performance, budget management, lead generation, testing, and data-driven optimization to help achieve the company's marketing objectives.
The ideal candidate understands how to turn advertising data into actionable strategies and continuously improve campaign performance.
Key Responsibilities
- Plan and manage paid advertising campaigns through Meta Ads Manager for Facebook and Instagram.
- Develop campaign strategies based on target audiences, business objectives, and expected results.
- Conduct audience research and develop appropriate targeting strategies for different campaigns.
- Set up and manage campaigns, ad sets, audiences, placements, budgets, and advertisements.
- Monitor campaign performance and make timely adjustments to improve results.
- Optimize campaigns based on key performance indicators such as CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS .
- Manage and allocate advertising budgets efficiently based on campaign performance.
- Conduct A/B testing of audiences, creatives, ad formats, messaging, and campaign strategies.
- Identify high-performing campaigns and opportunities for optimization or scaling.
- Monitor advertising trends, competitor activities, and changes within the Meta advertising platform.
- Coordinate with the content and creative team to develop ad materials, copy, visuals, and other campaign assets.
- Provide recommendations regarding creative direction, messaging, and audience targeting based on campaign data.
- Monitor lead quality and coordinate with the Sales or relevant departments to improve campaign outcomes.
- Assist in setting up and monitoring conversion tracking, pixels, events, and other relevant tracking tools.
- Prepare regular campaign performance reports and present key findings and recommendations to the Digital Marketing Head.
- Analyze campaign data and identify trends, issues, and opportunities for continuous improvement.
- Stay updated with Meta Ads policies, platform updates, advertising features, and digital marketing best practices.
Vacancy posted 8 days ago
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