Marketing Manager (F&B)

The Marketing Manager for Nono's is responsible for building a brand that is top-of-mind, emotionally resonant, and commercially effective, translating Nono's promise of comfort food with a twist into campaigns that drive both love and sales.

This role requires a balance of brand thinking, strong creative instincts, and sharp commercial execution, ensuring that every marketing effort, from a new cake launch to a seasonal campaign, creates impact across stores, digital platforms, and customer experience.

Key Responsibilities

1. Brand Building & Storytelling

• Champion and evolve the Nono's brand—ensuring it remains warm, modern, and relevant
• Lead the development of campaigns that reflect Nono's voice: comforting, familiar, but with a fresh point of view
• Translate menu, product, and bakery innovations into compelling stories customers connect with

2. Campaigns & Product Launches

• Plan and execute 360° campaigns for:
• Seasonal moments (holidays, occasions)
• New menu and cake launches
• Core product pushes (best-sellers, comfort classics)
• Ensure strong in-store and digital integration (store materials, operations alignment, social content, etc)
• Work with the Product Development & innovation team to position new dishes, cakes, and bakery items
• Ensure every launch has a strong story, reason-to-try, and visual appeal
• Balance hero products, classics, and newness in marketing plans

3. Driving Store Traffic & Sales

• Translate marketing plans into clear revenue-driving initiatives
• Ensure store-level execution supports campaign intent
• Work closely with operations to:
• Support underperforming stores
• Maximize peak seasons and key locations

4. Digital & Community Presence

• Oversee social media direction to ensure it reflects real, relatable, and crave-worthy content
• Strengthen Nono's digital presence as a go-to for everyday comfort and special moments
• Monitor engagement, customer feedback, and brand sentiment

5. Partnerships & Collaborations

• Identify and execute brand collaborations that feel natural to Nono's (lifestyle, family, everyday indulgence)
• Work with creators and communities that align with the brand's tone and audience
• Build partnerships that expand reach without diluting brand identity

6. Data & Performance Tracking

• Track campaign effectiveness and translate insights into actionable improvements
• Use data to balance brand-building with sales-driving initiatives
• Regularly report on performance, learnings, and opportunities

7. Team & Cross-Functional Leadership

• Manage, grow and mentor a team of officers
• Work closely with Product Development & Innovation, Operations, Supply Chain and other leadership teams to align marketing with product and experience
• Manage agencies and creatives to ensure high-quality output
• Be hands-on, from briefing to execution to store rollout

KEY RESULT AREAS

• Increase in same-store sales and overall brand performance
• Strong campaign impact (traffic, engagement, conversion)
• Growth in Nono's relevance as a go-to comfort food and bakery brand
• Successful launches of menu items and cakes
• Consistency and quality of brand execution across all touchpoints

EDUCATION REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business Management or a related field.

WORK EXPERIENCE REQUIREMENTS

• 5–8+ years in marketing, ideally in F&B, hospitality, or lifestyle brands
• Strong experience in both brand campaigns and on-ground execution
• Proven ability to translate creative ideas into business results
• Experience handling multi-branch or retail concepts is highly preferred

OTHER REQUIREMENTS

• A brand owner, not just a campaign executor
• Can zoom out (strategy) and zoom in (execution details)
• Knows how to manage people—not just projects
• Understands that great marketing in F&B happens both on screen and in-store
• Has a strong feel for what makes people choose a place like Nono's—everyday comfort, familiarity, and small celebrations