Marketing Analytics Analyst | Hybrid Work Setup

ROLE SUMMARY:

We are looking for a passionate and talented individual to join our Marketing team. Reporting to the Head- Growth & Martech, this regional role places you right at the beating heart of the Marketing function. The analytic aspect of the role leverages a deep understanding of our customers through exploration and analysis of our valuable data asset, market research, market intelligence and competitor research. The analytics function unifies and rallies the various teams through insights driven recommendations in order to do what is best for our stakeholders - Paid channels. 

Our recommendations are not limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc. This role will provide critical insights for strategy building and budget planning, that will allow 
the various marketing team members to scale at efficiency, improve productivity and manage
big strategic projects and transformations. We ensure cross functional alignment of goals and 
execution in day-to-day operations and help build a foundation for excellence by reinforcing marketing strategy 
using key performance metrics, developing scalable infrastructure and optimizing business 
processes.

RESPONSIBILITIES:

This role will be focused on strategic, long-term and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project 
Management initiatives

i) Strategic Analysis:

• Which metrics have the biggest impact on our customers and business results?
• Which KPIs are most critical in ‘moving the needle’ when it comes to our scaling new 
  user growth by keeping efficiency in place.
• With the data at hand, what trends can we uncover to understand our channels and 
  consumer behaviour better and reactively address their needs?
• How do we optimally operationalize the measurement of these KPIs on an ongoing 
  basis?

ii) Planning:

• Determine which customers to target for marketing campaigns using analytical 
  techniques including statistical clustering, RFM segmentation, market basket / affinity 
  analysis, decile analysis, regression modelling, propensity modelling
• Predict when and what customers will buy and help to build effective and high 
  converting SKU list for landing pages 

iii) Hygiene / Operations:

• Track critical performance KPIs and perform post-campaign analysis
• Track and measure customer quality and migration / brand health
• Track effectiveness of promotions
• Daily report preparations
• Closely work with finance on budget allocation, tracking and management.

iv) Project Management / Martech

• Manage strategic projects and transformations within Marketing.
• Respond to changing market trends and requirements by keeping an eye out for new 
  practices and technologies that will improve and optimize the marketing department’s 
  performance.

REQUIREMENTS:

• Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields
• Minimum 4 years working experience in a related field or management consulting
• Has a strong technical background. Proficiency in Tableau and any of these 
  programming languages SQL / SAS/ R / Python is preferred
• Previous marketing analytics experience is preferred
• Great project and stakeholder management skills, as well as strong communications 
  skills
• High level of initiative with a good ability to perform under time pressure or tight 
  deadlines

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.