Lead Product Designer (For Pooling)

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Key Responsibilities:

Product Strategy & Design Vision

• Define and own the design vision and product strategy for our payment products, balancing business goals, user needs, and compliance requirements.

• Build and prioritize a roadmap of design and product improvements, using structured frameworks (e.g., RICE, ICE) to weigh impact against effort.

• Establish UX/UI design best practices and design-quality standards across the org.

• Lead, mentor, and grow a team of product designers and UX researchers.

Product Management for Design

• Act as a de facto product manager for your area: translate research and data into structured feature proposals, PRDs, or specs that engineering and stakeholders can act on.

• Proactively identify, pitch, and champion new features and improvements based on your own use of the app, competitive analysis, and user feedback. This role is expected to originate ideas, not just execute assigned tasks.

• Define success metrics and KPIs for design and product initiatives (e.g., activation, feature adoption, NPS, task completion, retention) and report on outcomes.

• Run experiments (A/B tests, usability benchmarks) to validate design and product decisions, using analytics tools (e.g., Amplitude, Mixpanel, GA).

• Own the backlog and prioritization conversations jointly with product management and engineering leads.

User-Centered Design Execution

• Drive end-to-end product design from discovery, journey mapping, and prototyping to detailed UI specifications.

• Conduct and apply user research, usability testing, and data-driven insights to improve product flows and reduce friction.

• Create and maintain design systems and patterns for consistency across channels (app, web).

Cross-Functional Collaboration

• Partner with product managers and engineers to define product requirements and technical feasibility.

• Work closely with risk, compliance, and legal teams to ensure designs adhere to regulatory standards (e.g., BSP, AML, KYC).

• Collaborate with marketing and CX to ensure brand-consistent experiences.

Innovation & Market Trends

• Stay ahead of payment UX trends in PH, SEA, and globally (e.g., tap-to-pay, open finance, e-wallet interoperability).

• Explore opportunities to integrate emerging technologies such as QR Ph, NFC, merchant payment solutions, and blockchain into the payment journey.

• Regularly use the Coins app as a customer would, and bring a running list of observations and improvement ideas to the team.