E-Commerce Digital Marketing Manager

We are looking for a highly analytical, commercially minded, and results-driven Performance Marketing & E-Commerce Growth Manager to drive profitable growth across a portfolio of e-commerce brands and channels.

This role will own the end-to-end strategy, execution, daily optimization, and performance analysis of paid media across Shopee, Lazada, TikTok Shop, Zalora, Meta, and Google. The ideal candidate combines deep performance marketing expertise with strong e-commerce commercial acumen and will be responsible for driving sales performance, achieving revenue targets, improving marketing efficiency, and ensuring advertising investments deliver sustainable and profitable growth.

• Develop and execute full-funnel performance marketing strategies aligned with brand objectives, sales targets, and commercial priorities.
• Own the end-to-end management of paid campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads, Zalora Marketing Solutions, Meta Ads (Facebook & Instagram), and Google Ads (Search, Display, YouTube, Shopping, and Performance Max).
• Develop media strategies, monthly budget forecasts, budget pacing plans, campaign calendars, and seasonal promotional strategies.
• Optimize audience targeting, bidding strategies, keywords, creatives, and campaign structures to maximize efficiency, scalability, and return on investment.
• Manage multiple brands and advertising budgets simultaneously while prioritizing investment based on commercial opportunities and performance.

• Monitor campaign performance on a daily basis and implement timely optimizations based on data and insights.
• Analyze key performance indicators including sales performance, GMV/NMV, ROAS, ACOS (Advertising Cost of Sales), CAC (Customer Acquisition Cost), CTR, CPC, CPM, conversion rate, traffic, and overall marketing efficiency.
• Monitor advertising cost-to-revenue ratios and ensure media investments remain aligned with profitability targets and agreed efficiency benchmarks.
• Identify risks and opportunities proactively and recommend data-driven actions to improve sales performance.
• Prepare weekly and monthly performance reports, highlighting key insights, recommendations, and action plans.

• Partner closely with Key Account Managers, Operations Teams, and Brand Partners to align marketing strategies with sales targets, inventory availability, product launches, and promotional calendars.
• Provide data-driven recommendations on campaign investments, promotional mechanics, assortment priorities, and growth opportunities.
• Drive channel-specific strategies for key commercial moments such as double-digit campaigns, payday sales, mega campaigns, and seasonal activations.
• Ensure marketing activities contribute to overall revenue growth, profitability, and long-term brand success.

• Collaborate closely with Creative and Content Teams to develop high-performing, platform-specific campaign assets.
• Provide clear creative and content briefs based on performance insights, customer behavior, platform trends, and campaign objectives.
• Conduct A/B testing across creatives, messaging, audiences, and offers to continuously improve campaign effectiveness.
• Ensure all assets are optimized according to platform best practices while maintaining brand consistency.

• Own media budget allocation, pacing, forecasting, and optimization across brands and channels.
• Ensure efficient utilization of advertising investments while maintaining profitability and agreed marketing efficiency targets.
• Recommend budget shifts and investment strategies based on performance trends, sales opportunities, and commercial priorities.

• Stay updated on marketplace algorithms, advertising tools, platform updates, consumer behavior trends, and digital marketing best practices.
• Monitor competitor activities, industry trends, and emerging opportunities to maintain a competitive advantage.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of hands-on experience in performance marketing, e-commerce, digital marketing, or a related field.
• Proven experience managing a portfolio of brands/accounts and multi-channel paid media campaigns.
• Strong hands-on experience managing Shopee, Lazada, TikTok Shop, Zalora (preferred), Meta, and Google advertising platforms.
• Strong understanding of e-commerce metrics including GMV, ROAS, ACOS, CAC, conversion rate, AOV, traffic, and profitability metrics.
• Experience managing significant monthly advertising budgets and making data-driven investment decisions.
• Proficiency in Google Analytics (GA4), Google Ads, Meta Ads Manager, and marketplace advertising dashboards.
• Strong analytical, commercial, and strategic thinking skills with the ability to translate data into actionable growth strategies.
• Excellent stakeholder management skills with the ability to collaborate effectively with Key Account Managers, Operations Teams, Creative Teams, Content Teams, and Brand Partners.
• Highly organized with the ability to manage multiple brands, campaigns, and priorities in a fast-paced e-commerce environment.