SALES OFFICER
Aaliyah Delicatessen & Cold Storage
The Sales Officer – Visayas and Mindanao is responsible for expanding the company's market presence by identifying, prospecting, and acquiring new clients across the Visayas and Mindanao regions. The role focuses on developing new business opportunities, presenting suitable product proposals, negotiating commercial terms, establishing long-term client relationships, and facilitating the ordering process to ensure smooth and efficient transactions.
The Sales Officer will serve as the primary point of contact for assigned clients, coordinating with internal departments to ensure that product inquiries, proposals, orders, deliveries, and after-sales concerns are addressed promptly and professionally. The position is expected to contribute to the company's sales growth, client acquisition targets, and overall business expansion.
KEY RESPONSIBILITYA. New Client Acquisition and Business DevelopmentIdentify and develop potential clients, distributors, retailers, wholesalers, corporate accounts, and other business partners within the Visayas and Mindanao regions.
Conduct market research to identify prospective customers, business opportunities, industry trends, and potential areas for market expansion.
Build and maintain a qualified database of prospective clients through online research, referrals, networking, industry directories, trade events, and direct outreach.
Initiate contact with prospective clients through calls, emails, online meetings, site visits, and other appropriate sales channels.
Schedule and conduct client meetings to introduce the company, its products, and its business capabilities.
Assess prospective clients' business needs, purchasing requirements, budget considerations, and potential order volumes.
Develop and implement sales strategies to penetrate new markets and convert qualified prospects into active accounts.
Consistently follow up on sales leads and prospects to move opportunities forward and secure new accounts.
Meet established monthly and quarterly client acquisition and sales targets.
Understand the company's products, features, benefits, pricing structure, and competitive advantages to effectively communicate their value to prospective clients.
Present product information, catalogs, samples, quotations, and other relevant sales materials to potential and existing customers.
Prepare and facilitate product proposals based on client requirements, including recommended product selections, specifications, quantities, pricing, and other applicable commercial terms.
Coordinate with the relevant internal departments to obtain accurate product information, pricing, availability, and supporting documentation before submitting proposals.
Customize sales presentations and proposals to address specific client needs and business opportunities.
Conduct product presentations, demonstrations, and discussions, as necessary, to help clients understand the suitability and benefits of the company's offerings.
Follow up on submitted proposals and quotations to obtain client feedback, address questions, clarify requirements, and facilitate purchasing decisions.
Negotiate pricing, discounts, payment terms, and other commercial conditions within the company's approved policies and authorization limits.
Monitor the status of proposals and maintain accurate records of quotations, negotiations, and potential sales opportunities.
Establish and maintain professional, productive, and long-term relationships with newly acquired and existing clients.
Serve as the primary point of contact for assigned accounts, ensuring that client inquiries and requests are handled promptly and professionally.
Regularly communicate with clients to understand their changing needs, purchasing plans, feedback, and business concerns.
Conduct follow-up calls, virtual meetings, and client visits to strengthen relationships and identify opportunities for repeat business.
Provide timely updates regarding product availability, pricing, order status, delivery schedules, and other relevant matters.
Coordinate with internal departments to resolve product inquiries, order discrepancies, delivery concerns, and other client-related issues.
Proactively identify opportunities to upsell and cross-sell products based on clients' requirements and purchasing history.
Maintain client satisfaction through consistent communication, reliable follow-through, and professional service.
Develop account plans for key clients to support customer retention, increased purchasing activity, and long-term revenue growth.
Facilitate the ordering process from initial client confirmation through order submission and coordination of fulfillment.
Obtain and verify complete order details, including product specifications, quantities, prices, delivery addresses, requested delivery dates, and applicable payment terms.
Coordinate with the Sales Administration, Customer Service, Warehouse, Logistics, Finance, and other relevant departments to ensure that client orders are processed accurately and efficiently.
Prepare or facilitate the preparation of purchase order confirmations, sales orders, order forms, and other required sales documentation in accordance with company procedures.
Confirm product availability, approved pricing, payment requirements, and delivery arrangements before communicating final order commitments to clients.
Monitor order progress and provide clients with timely updates regarding order confirmation, processing, shipment, and delivery.
Follow up on pending orders, incomplete documentation, payment requirements, and other matters that may delay order fulfillment.
Coordinate with the appropriate departments to address order revisions, cancellations, shortages, discrepancies, and delivery-related concerns.
Ensure that all sales and order transactions are properly documented and recorded in the company's designated systems.
Maintain regular communication with clients to encourage repeat orders and support their ongoing purchasing requirements.
Develop and maintain a sales pipeline covering prospective and existing clients throughout the Visayas and Mindanao regions.
Prepare territory plans identifying priority areas, target industries, potential accounts, and strategies for market penetration.
Monitor sales activities and performance against assigned targets, including new accounts acquired, proposals submitted, conversion rates, sales revenue, and repeat orders.
Identify opportunities to expand the company's distribution network and strengthen its presence in underserved markets.
Monitor competitors' activities, market pricing, product offerings, and customer preferences, and communicate relevant findings to management.
Recommend sales initiatives, promotional activities, and account development strategies to improve market reach and sales performance.
Plan and conduct regional client visits and business development activities in accordance with approved travel plans and budgets.
Provide regular updates to management on sales progress, pipeline status, market opportunities, challenges, and projected sales.
Prepare and submit regular sales activity reports, client acquisition reports, sales pipeline updates, and performance summaries.
Maintain an updated database of prospects, client contacts, account information, proposals, quotations, and order histories.
Record client meetings, follow-up activities, negotiations, and next steps in the company's designated reporting system.
Submit accurate sales forecasts and communicate potential risks or opportunities that may affect sales performance.
Ensure that sales documents, proposals, quotations, and client communications are properly organized and accessible to authorized personnel.
Comply with company policies, pricing guidelines, documentation requirements, and established sales procedures.
Perform other sales-related duties and business development activities as may be assigned by the immediate supervisor.
Bachelor's degree in Tourism Management, Hospitality Management, Business Administration, Marketing, Sales Management, or a related field is preferred.
Applicants with relevant sales experience and demonstrated business development capabilities may also be considered.
Preferably with at least 1–2 years of experience in sales, account management, business development, or client acquisition.
Experience in B2B sales, distribution, wholesale, retail, or corporate account management is an advantage.
Experience in developing new accounts, preparing product proposals, negotiating commercial terms, and facilitating customer orders is preferred.
Experience handling clients across regional territories is an advantage.
Strong prospecting, lead generation, and client acquisition skills.
Excellent verbal and written communication and presentation skills.
Strong negotiation, persuasion, and closing abilities.
Effective relationship-building and account management skills.
Good understanding of sales processes, quotations, proposals, and order coordination.
Strong organizational skills and attention to detail.
Ability to manage multiple clients, sales opportunities, and deadlines simultaneously.
Proficiency in Microsoft Office, Google Workspace, spreadsheets, email, and CRM or sales tracking systems.
Analytical and problem-solving skills, with the ability to identify customer needs and recommend appropriate solutions.
Self-motivated, results-oriented, proactive, and capable of working independently.
Willingness to travel to client locations throughout Visayas and Mindanao as required.
Ability to work collaboratively with internal teams to ensure a positive customer experience.
The Sales Officer's performance will be evaluated based on the following measurable indicators:
New Client Acquisition – Number of qualified new clients successfully converted into active accounts.
Sales Revenue Achievement – Actual sales generated against assigned monthly or quarterly targets.
Sales Pipeline Development – Number and quality of qualified prospects and active sales opportunities maintained.
Proposal and Quotation Conversion Rate – Percentage of submitted proposals and quotations converted into confirmed orders.
Order Generation – Number and value of confirmed customer orders generated.
Client Retention and Repeat Orders – Percentage of acquired clients who continue purchasing from the company.
Client Relationship Management – Timeliness of client follow-ups, responsiveness to inquiries, and resolution of concerns.
Sales Forecast Accuracy – Reliability of sales projections and pipeline reporting.
Market Expansion – Progress in developing new accounts, industries, and territories across Visayas and Mindanao.
Reporting Compliance – Timely and accurate submission of sales reports, client records, and required documentation.
Specific targets and performance weights shall be established by management based on company objectives, product category, territory potential, and assigned sales quotas.
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