Marketing & PR Lead
Full-time
B Coffee PH
Company Description
B Coffee PH has been fostering creativity and joy in coffee-making since 2020. Our expertly curated coffee capsules and machines are designed to make barista-quality coffee with a single press, saving time, money, and energy. We are dedicated to providing our customers with a top-notch coffee experience.
Role Description
This is a full-time hybrid role for a Digital Marketing Specialist located in Pasig, with some work-from-home flexibility. He/she distributes content across all relevant channels, ensuring visibility, engagement, and growth. He/she manages organic social media, influencer campaigns, affiliate programs, brand partnerships, and works with the agency to support paid media.
Responsibilities:
- Manage the day-to-day posting and scheduling of content across IG, TikTok, Facebook, and other relevant platforms.
- Monitor and engage with the community: reply to comments, DMs, tag users, manage giveaways, etc.
- Run and manage influencer seeding campaigns — from identifying talent to coordination and tracking performance.
- Launch and manage affiliate partnerships or referral programs with creators, fans, or micro-influencers.
- Coordinate and activate brand collaborations and partnerships (e.g. cafes, lifestyle brands, events).
- Track and report on organic and influencer campaign performance, working with the Marketing Manager to optimize.
- Coordinate with the performance marketing agency for alignment on campaign timing, creative handoffs, and retargeting content.
- Coordinate with the TikTok livestream agency for alignment on campaign timing, creative handoffs, and livestream execution.
- Update storefront and product descriptions on Shopee, Lazada, TikTok Shop , and Shopify , ensuring consistency with the marketing calendar.
Qualifications
- Strong Analytical Skills and Digital Strategy experience
- Proficient in Digital Marketing
- Excellent Communication skills
- Skilled in Project Management
- Ability to work both independently and collaboratively
- Experience with e-commerce platforms and online sales
- Bachelor's degree in Marketing, Business, or a related field is preferred
Vacancy posted 7 days ago
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