Paid Media Growth Specialist
Full-time
Pomelo
About Us
Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.
About the Role
We're seeking a highly motivated and experienced Paid Media Growth Specialist to manage and optimize paid media campaigns for a leading e-commerce food brand based in the US. As a Paid Media Growth Specialist, you’ll own paid acquisition performance across Google and Meta, with accountability for CAC and ROAS. This is a high-ownership, execution-first role: you’ll launch campaigns weekly, optimize daily, and scale what works. You’ll be expected to combine strong fundamentals with a willingness to test, learn, and push new ideas. You’ll partner directly with our content team to ensure new ads go live every week, and you’ll work in lockstep with the VP of Marketing to align campaigns with growth priorities.
Responsibilities
- Own CAC and ROAS performance across Google Ads + Meta Ads.
- Launch, optimize, and scale paid campaigns (Search, Shopping, Display, YouTube, Meta Ads Manager).
- Partner directly with the content team to launch new ads weekly.
- Partner with the website owner to identify the right landing pages, create new ones as needed, and test and optimize them for performance.
- Monitor performance daily, adjusting targeting, bids, and budgets to maximize efficiency and acquisition.
- Use Looker, GA4, and Meta Ads Manager extensively for reporting, optimization, and insights.
- Scale spend efficiently across performance channels, with a proven focus on acquisition growth.
- Report on results and make data-driven recommendations to leadership.
Qualifications
- Bachelor’s degree in a relevant field.
- 5+ years of hands-on paid media campaign management.
- Deep fluency in Google Ads and Meta Ads (must have scaled spend on both platforms).
- Consistent track record of beating acquisition and efficiency targets while scaling paid spend
- Advanced comfort with reporting and optimization in Looker, GA4, and Meta Ads Manager.
- Strong analytical skills with a data-first mindset.
- Independent operator with exceptional attention to detail.
- Ability to work in US Pacific time zone, 40 hours per week
Benefits
- Competitive pay, always in US dollars
- Work remotely from the comfort of your home
- Health & wellness benefit
- Paid holidays and time off
- Performance and referral bonuses
- Global exposure to the world’s best companies
Vacancy posted a month ago
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