Marketing Head

About the role

The Lead of Marketing is responsible for developing and executing the company's overall marketing strategy to strengthen brand awareness, generate qualified business opportunities, support sales growth, and expand market presence nationwide. The role oversees corporate branding, digital marketing, events, public relations, strategic partnerships, supplier marketing programs, lead generation, market intelligence, and marketing operations while collaborating closely with the Retail Group, Project Group, Regional General Managers, Sales Teams, and Executive Leadership. The Marketing Lead ensures all marketing investments contribute measurable business growth and return on investment.

Key responsibilities

• Develop the annual marketing strategy aligned with corporate goals and prepare annual marketing plans, budget, and campaign calendar

• Establish measurable marketing objectives and KPIs, monitor marketing ROI, and continuously improve campaign effectiveness

• Protect and strengthen the corporate brand and ensure consistency across all marketing materials and communications

• Oversee all digital marketing activities including website management, SEO, Google Ads, Facebook Ads, LinkedIn Marketing, email marketing, content marketing, video marketing, and marketing automation

• Drive qualified lead generation through digital platforms and partner with Sales Teams to generate qualified marketing leads and increase customer acquisition

• Develop strategic partnerships with technology vendors, principals, distributors, and manufacturers, including managing Marketing Development Funds and co-op marketing programs

• Represent the company during government meetings, industry conferences, corporate presentations, and technology expos to strengthen market visibility and reputation

• Monitor competitors, pricing, industry trends, customer behavior, emerging technologies, and business opportunities to provide strategic recommendations to Management

• Lead and develop the Marketing Team, establish departmental KPIs, conduct coaching and performance reviews, and promote innovation and accountability

• Manage annual marketing budget, ensure cost-effective campaigns, maximize supplier marketing funds, and monitor ROI on all marketing expenditures

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field.

• Relevant experience in marketing strategy, brand management, digital marketing, campaign management, business development support, or related functions.

• Demonstrated experience in developing and executing marketing plans, managing campaigns, and monitoring marketing performance.

• Experience coordinating with Sales Teams, vendors, distributors, business partners, and other internal or external stakeholders.

• Knowledge of digital marketing channels, paid advertising, SEO/SEM, content marketing, social media, and lead generation.

• Experience in marketing budget preparation, expenditure monitoring, performance analysis, and ROI evaluation.

• Proficiency in relevant marketing analytics, reporting, CRM, advertising, and productivity tools.

• Strong strategic planning, analytical, communication, presentation, negotiation, and project management skills.

• Demonstrated ability to lead teams, manage multiple priorities, and coordinate cross-functional initiatives.

• Willingness to travel to company locations, vendor offices, and external engagements as required.