Associate - Programmatic

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

GENERAL DESCRIPTION

The Associate – Programmatic performs programmatic campaigns for a portfolio of WPP Media clients.

INDIVIDUAL RESPONSIBILITIES

• Activate campaigns across different platforms such as Display & Video 360, Campaign Manager(Ex-DCM), Trade desk, App nexus, Google Analytics
• Understand Programmatic Buying, including DSPs/SSPs, RTB, Ad-exchanges, DMPs, audience targeting.
• Develop expertise in managing branding and performance driven clients to drive e-commerce sales.
• Discuss campaign brief and support managers in generating programmatic media schedule to deliver client objectives.
• Undertake the campaign set up process for all assigned campaigns, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
• Monitor the success of campaigns through Google analytics, DSP UIs, Automation Dashboards
• Accountable for the ongoing management of campaign budgets and daily spend levels and constant monitoring of tracking to performance goals.
• Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to meet and exceed client’s goals.
• Demonstrate strong knowledge of the programmatic/performance campaign eco-system.
• Demonstrate strong fundamentals of Brand Safety, Viewability and Ad Fraud
• Execute various types of programmatic inventory deal types and audiences.
• Contribute to an effective collaboration and positive working relation with the team, across WPP Media Services and client teams operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
• Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
• Attain DSP platform accreditation/certification.
• Any other project or tasks assigned from time to time.

GROUP RESPONSIBILITIES

• Solid understanding of clients’ brand and WPP Media’s deliverables and campaign KPIs.
• Understand media behaviors and how the target audience interacts with programmatic touchpoints.
• Proactively identify opportunities to improve and enhance clients’ campaigns and advise management accordingly.
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
• Work collaboratively to ensure value to clients.
• Conduct quality control of the own workflow before handling it over to another party.
• Ensure understanding and compliance of all WPP Media policies and procedures.
• Organize and drive knowledge share and understanding of new trends, channels, and technologies across programmatic activation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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