Social Media Specialist

Social Media Strategy & Management

• Develop and manage strategic monthly content calendars across Instagram, Threads, Facebook, LinkedIn, Pinterest, and YouTube to deliver consistent, engaging, and brand-aligned content.

• Oversee content scheduling and publishing, ensuring a cohesive brand voice and messaging across all platforms.

• Identify emerging social media trends, platform updates, and viral content opportunities to keep marketing strategies current and competitive.

• Manage day-to-day community engagement, including direct messages, comments, and customer interactions while maintaining a professional and authentic brand presence.

• Coordinate PR-related social content by creating timely, reactive posts around media features, press mentions, and brand announcements.

Content Creation & Execution

• Lead the end-to-end production of high-quality social content, ensuring adherence to brand guidelines and creative direction.

• Plan, script, film, and edit platform-specific content, including Instagram Reels, TikTok videos, Stories, YouTube content, and professional photography.

• Produce compelling copy for graphics, headlines, captions, blogs, and marketing campaigns.

• Develop content strategies based on audience insights, trending audio, seasonal moments, holidays, and cultural events.

• Source content opportunities and potential brand collaborations through photography exhibitions, art fairs, and industry events, including PhotoFairs, The Armory Show, Future Fair, Superfine Art Fair, Arts Gowanus, and gallery openings.

• Capture photo and video content using iPhone, DSLR cameras, and DJI Osmo Pocket gimbal systems.

• Write and manage blog content to support SEO and broader marketing initiatives.

Creator & Influencer Management

• Identify, recruit, negotiate, and manage relationships with UGC creators and influencers aligned with the brand's target audience.

• Serve as the primary point of contact for influencer partnerships, ensuring seamless collaboration from briefing through campaign delivery.

• Coordinate creator campaigns, including creative briefs, approvals, product shipments, discount code negotiations, and performance reporting.

• Develop and execute experiential influencer activations, including in-office content creation, Instagram Lives, artist spotlights, gallery showcases, product demonstrations, and community photo walks.

• Successfully negotiate value-driven partnerships by securing collaborations through product credits, gifted experiences, and strategic exchanges rather than paid partnerships where appropriate.

• Drive cost efficiencies by identifying and implementing more cost-effective vendor and membership solutions.

• Introduce innovative community marketing initiatives, including local scavenger hunts that increased organic engagement and strengthened community participation.

• Coordinate production logistics, including booking shoot locations, preparing call sheets, and supporting weekly product and email marketing meetings.

Campaign Management & Analytics

• Collaborate with cross-functional teams to develop and execute integrated social media and influencer marketing campaigns aligned with overall business objectives.

• Monitor campaign performance and deliver weekly and monthly reports with actionable insights and optimization recommendations.

• Analyze the effectiveness of giveaways, contests, UGC campaigns, and social engagement initiatives to inform future content strategies.

• Execute daily community management activities, including reposting user-generated content, engaging with relevant creators, commenting, and resharing content across multiple platforms to increase reach and improve algorithm performance.