Food and Beverages Manager
Full-time
Dempsey Resource Management Inc.
The product manager is responsible for managing the end-to-end lifecycle of assigned product categories, from concept development to market execution and performance monitoring. This role drives product strategy, branding, pricing, and promotional activities to ensure market competitiveness, customer satisfaction, and profitability
Key Responsibilities
Product Strategy & Planning
- Develop and execute product strategies aligned with overall business objectives
- Manage product portfolio including new product development (NPD), product enhancements, and rationalization
- Conduct market research to identify consumer needs, trends, and competitive positioning
- Define target markets, product positioning, and value propositions
New Product Development (NPD)
- Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products
- Oversee product concept creation, feasibility studies, costing, and commercialization
- Coordinate product trials, sensory evaluations, and product validation
- Ensure timely launch of new products in accordance with project timelines
Brand & Marketing Management
- Develop and implement marketing plans, campaigns, and promotional strategies
- Manage branding elements including packaging, labeling, and messaging
- Ensure brand consistency across all channels and materials
- Work closely with creatives and agencies for campaign execution
Pricing & Profitability Management
- Develop pricing strategies based on cost structure, market conditions, and competition
- Monitor product profitability, margins, and cost performance
- Recommend price adjustments and cost optimization initiatives
- Coordinate with finance for pricing approvals and margin analysis
Sales Support & Market Execution
- Collaborate with sales teams to ensure effective product distribution and visibility
- Provide product training, selling tools, and promotional materials to the sales force
- Monitor product performance in the market (sell-in and sell-out data)
- Support trade promotions, activations, and merchandising initiatives
Market & Competitor Analysis
- Monitor competitor activities including pricing, promotions, and new product launches
- Analyze market share, category performance, and consumer insights
- Identify risks and opportunities and recommend action plans
Performance Monitoring & Reporting
- Track product KPIs such as sales volume, revenue, market share, and profitability
- Prepare regular reports and presentations for management review
- Analyze product performance and recommend improvements
Regulatory & Compliance
- Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards)
- Coordinate with QA and regulatory teams for product approvals and documentation
- Ensure adherence to food safety and quality standards
Requirements
- Bachelor’s degree in marketing, business administration, management, or related field
- At least 3–5 years of experience in product management, brand management, or marketing within FMCG or food manufacturing
- Strong understanding of FMCG market dynamics and consumer behavior
- Experience in product lifecycle management and NPD processes
- Excellent analytical and strategic thinking skills
- Strong project management and organizational abilities
- Effective communication and presentation skills
- Creative and innovative mindset
- Proficient in Microsoft Office (Excel, PowerPoint)
- Knowledge of market research tools and data analytics
Benefits
- Car plan/rent your own car with fleet card
- HMO
- Leave credits
- On-site parking
- Opportunities for promotion
- Trade tools with revolving fund
Work Location
- Malabon head office and once a week field work within NCR
Vacancy posted 20 hours ago
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