Content Marketing Specialist
Full-time
Simpletrade Solutions Inc
Content Creation and Copywriting
- Develops and refines a content strategy that aligns with the brand's goals and target audience, ensuring that content remains fresh and relevant.
- Writes compelling and engaging content that aligns with the brand’s voice and goals in collaboration with the creative team.
- Writes clear, concise, and persuasive copy for various mediums, including advertisements, websites, social media, brochures, emails, and more.
- Plans and schedules content in the assigned platforms like websites, social media, emails, and ads. to maintain and nurture sellers and potential sellers in the funnel.
Social Media Management
- Uses social media analytics tools to monitor KPIs, track performance, and provide regular reports to management.
- Ensures that all social media content and interactions adhere to legal and ethical guidelines and the brand's policies.
- Responds to comments, messages, and mentions on social media, engaging with followers and addressing their inquiries or concerns.
- Implements content moderation guidelines to ensure that user-generated content complies with community standards and brand values and takes necessary actions against violators of community guidelines.
- Stays current with industry trends and social media platform changes to adapt strategies accordingly.
Influencer Marketing
- Conducts research to find potential influencers who align with the brand's values and target demographics.
- Evaluates influencers' reach, engagement, and authenticity.
- Provides influencers with brand guidelines and messaging to ensure consistency.
- Reviews influencer’s content before it is posted to ensure it meets brand standards and legal requirements.
- Monitors campaign performance, including engagement metrics, reach, and ROI.
- Ensures that influencers are compensated as per the agreed terms.
Ad Hoc Projects and Additional Tasks
- Participates in special projects as needed by the company.
- Performs other tasks that may be assigned from time to time.
- Bachelor’s degree in Arts, Marketing, Communication, Business, or equivalent.
- Preferably with experience in content creation, digital marketing or related field.
- Content creation skills: Strong writing, editing, and proofreading skills.
- Proficient in content creation tools and platforms, graphic design software etc.
- Ability to produce high quality content that engages and resonates with target audiences.
- Ability to use social media for impressions and brand awareness.
- Effective time management and the ability to prioritize tasks to meet deadlines.
Vacancy posted 18 hours ago
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