Digital Marketing Specialist

DUTIES AND RESPONSIBILITIES  

The Marketing Specialist is responsible for developing and executing online and/or offline marketing campaigns that support key business objectives, including but not limited to client acquisition, client retention, and brand awareness.

KEY RESPONSIBILITIES  

Campaign Execution  

• Implement marketing campaigns aimed at achieving business objectives, including but not limited to client acquisition, retention, and brand awareness. 
• Assist in the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategies established with management. 

Channel Management  

• Work closely with internal teams and external partners to plan and execute diverse marketing campaigns across online and/or offline channels. 

Performance Measurement and Reporting  

• Evaluate and report on campaign performance, measuring results against established goals (ROI and KPIs). 
• Provide actionable insights for product improvement, marketing strategies, and service enhancements based on campaign performance data. 

Research and Innovation  

• Investigate new and innovative growth strategies within the online and/or offline marketing landscape. 
• Conduct experiments and tests to identify cost-effective tactics and measure their impact. 

Content Consistency and Branding  

• Ensure all marketing content aligns with branding guidelines and maintains consistency across all online and/or offline platforms. 
• Propose creative strategies to enhance the effect of marketing materials through various marketing efforts. 

Market Trends and Insights  

• Contribute to marketing effectiveness by researching industry trends and insights. 
• Monitor marketing expenditures and performance, offering solutions for both immediate and long-term challenges based on insights gathered. 

Collaboration and Support  

• Work closely with the Marketing Officer and other internal and/or external stakeholders to align marketing strategies with overall business objectives. 
• Provide support in various marketing initiatives, ensuring effective communication and collaboration with team members and stakeholders. 
• Perform other work-related functions and duties that may be assigned. 

Key Qualifications  

• Bachelor's degree in Marketing, Advertising and Public Relations, Communications, Business, or a related field.
• Preferably with at least 1 year of experience in advertising, online and/or offline marketing, or a related field.
• Fresh graduates with relevant internship or project experience are also encouraged to apply. 
• Strong analytical skills with a data-driven mindset, capable of interpreting complex data to develop and execute effective marketing strategies.
• Excellent communication, negotiation, and relationship-building abilities.
• Experience in handling multiple projects concurrently and delivering results within tight deadlines in a fast-paced environment. 
• Willingness to travel for fieldwork and attend events as needed. 
• Experience or skills in graphic design and/or content writing are an advantage but not required.
• Experience working in financial services or fintech is an advantage but not required.
• Experience in projects or initiatives involving OFWs or OFW communities is an advantage but not required.