Brand Manager - Pet Food/FMCG
Addiction Pet Foods
This position requires local presence. Please view similar jobs below.
About The Job Brand Manager – Addiction (Global Scope | Work From Home) Build a premium pet brand that shows up in homes around the world. About The Role Addiction Foods is a fast-growing, premium pet nutrition company on a mission to go further for pets. We're looking for a Brand Manager – Addiction who will own and grow one of our core global brands. This is a work-from-home / hybrid role with a truly global scope . You'll partner virtually with teams across markets and travel periodically for key market visits, strategy sessions, and launches. As Brand Manager, you are the storyteller, architect, and guardian of the Addiction brand. You won't just manage campaigns—you'll shape how pet parents around the world discover, choose, and stay loyal to a science-led, emotionally resonant pet food brand. If you love blending strategy + creativity + execution , and enjoy working across digital, trade, and e-commerce, this role puts you right at the center. What You'll Do Lead Brand Strategy & Growth:
- Own the Addiction brand strategy and 12–24 month roadmap aligned to global growth targets.
- Run annual brand planning: positioning, pillars, audience, messaging, and priority markets.
- Turn business goals into clear brand initiatives across product, pricing, distribution, and communication.
- Monitor trends, competitors, and consumer insights to spot where we can win next.
- Lead 360° campaigns across digital, social, e-commerce, retail, and events.
- Own campaign briefs, creative direction, and go-to-market plans with Content, Trade, and E-commerce teams.
- Build a consistent storytelling system: hero campaigns, always-on content, seasonal moments, and launches.
- Use data to test, learn, and optimise—ensuring content and campaigns cut through and deliver results.
- Act as marketing lead for the Addiction product portfolio: NPD, renovations, and regional ranges.
- Shape product stories—claims, benefits, reasons-to-believe, target consumer, and pack messaging.
- Partner with R&D, Regulatory, and QA to ensure narratives are credible, compliant, and compelling.
- Support pricing, pack architecture, and channel-specific assortment to keep Addiction premium and competitive.
- Be the go-to brand partner for Sales, Trade Marketing, E-commerce, Supply Chain, and country teams.
- Ensure local execution stays on-brand while being smartly adapted to each market.
- Equip markets with toolkits: brand decks, launch kits, POSM, training materials, playbooks.
- Track performance dashboards, turning numbers into clear insights and next steps.
- Support or lead high-impact initiatives: crisis comms, rebrands, agency pitches, new market entries.
- Represent the Addiction brand in leadership reviews and key external partnerships.
- Internal: CEO, Marketing Director, Trade Marketing, E-commerce, Sales (Country/Key Accounts), R&D/NPD, Regulatory, QA, Supply Chain, Finance, Customer Service, Design/Creative.
- External: Distributors, key retail partners, e-commerce platforms, agencies, KOLs/vets/breeders, media partners, event organisers, research vendors.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5–8 years in brand management or category marketing; FMCG, premium food, or pet industry is a plus.
- Proven experience running integrated campaigns across digital and trade channels.
- Strong foundation in brand strategy, positioning, and market execution.
- Experience in multi-market / distributor-led models is highly desirable.
- Comfortable using brand, sales, and campaign data to drive decisions.
- Brand & consumer obsession: you care deeply about what makes premium consumers choose and stay.
- Strategic + commercial: you link brand work to sales, margin, and long-term equity.
- Campaign leadership: you write sharp briefs and drive execution end-to-end.
- Cross-functional influence: you align teams without needing formal authority.
- High standards & agility: premium output, fast learning, smart pivots.
- Clear, confident communication and stakeholder management.
- Global brand, global impact – Your work shapes how pet parents in multiple markets see, feel, and choose Addiction.
- Work from home, work across borders – Enjoy WFH flexibility while partnering with teams and distributors worldwide.
- End-to-end ownership – From strategy to shelf, from idea to execution, you'll truly own the brand.
- Premium, purposeful category – Build a brand that stands for science-backed, high-quality nutrition and better lives for pets.
- Highly collaborative environment – Work closely with passionate colleagues across Marketing, Sales, R&D, E-commerce, and more.
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Brand Manager - Pet Food/FMCG in Philippines vacancy
- ...ABOUT US Pomelo places the best offshore talent with leading brands, startups, and agencies across the globe. We enable hard-... ...We are seeking a highly driven Influencer/Affiliate Marketing Manager to own and scale our client's creator, affiliate, and partnership...
12000 $ per year
...Job Summary: We need a food writer to create engaging and informative content about meat and cooking. You will be responsible... ...writing articles, recipes, reviews, and stories that showcase our brand, products, and services, as well as the benefits of a carnivore...- ...growing, Australia-based anime-inspired jewelry and accessories brand with a passionate global audience. Our products are heavily influenced... .... We’re looking for a Creator Partnerships & Influencer Manager to help us grow through creators, affiliates, ambassadors, and...
- ...Role Overview We are hiring a Social Media Manager to lead growth, content, and community management for our fast-growing Australia-based anime-inspired jewelry and accessories brand. You will manage organic posting, engagement, and account growth across core and secondary...
- ...We’re looking for an anime-loving Loyalty Program and Community Manager to deepen customer engagement, increase repeat purchases, and turn... ...experience. You’ll help shape how customers interact with our brand beyond their first purchase by building loyalty systems, fan engagement...
- ... Position : Brand and Executive Associate Work Hours (Client) : Monday to Friday, must overlap with 9amâ6pm SG time for at least... ...emotional meaning. With a foundation in development, asset management, and hospitality, our client combines deep expertise with a...
- ...ABOUT US Pomelo places the best offshore talent with leading brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate....
- ...Job Summary: We are seeking a versatile Junior Ecommerce Brand Manager (TikTok) who will serve as both a strategic account partner and operational Associate for our TikTok e-commerce initiatives. This position requires hands-on shop management experience and strong...Remote job
12000 $ per year
...Job Summary: Your typical day as a Senior Food Content Writer & Editor might include: Writing, updating, and/or editing a minimum... ...As a professional who specializes in creating, editing, and managing content related to food. Description of Tasks: Develop...19200 $ per year
...Procurement Specialist – Perishable DTC Food & CPG Location: Remote-Friendly Time Requirement: Pacific Time Overlap Required... ...the right cost — without preventable emergencies. You will: Manage weekly ordering and inventory for cold-chain and food packaging...- ...About Us Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working... ...should have a strong focus on day-to-day bookkeeping—AP, AR, and managing accounting entries across operating accounts. Given the nature...
- ...ABOUT US Pomelo places the best offshore talent with leading brands, startups, and agencies across the globe. We enable hard-... ...deploying Klaviyo campaigns, keeping the campaign calendar humming, managing our Notion workflow board, and ensuring our Shopify storefront...
12 - 15 $ per hour
...ENGLISH JOB TITLE E-commerce Marketplace Manager JOB ID JACDJ3 INDUSTRY Pet Food & Treat Manufacturing LOCATION LATAM / PH / South... ...and auditing agency performance to ensure a cohesive brand strategy. If you have an established playbook for...- ...Australia-based, fast-growing, anime-inspired jewelry and accessories brand. You will lead marketing strategy across paid ads, organic... ...role is best suited for a highly organized senior marketer who can manage creative coverage across all products, make data-backed...
- ...-growing Australia-based anime-inspired jewelry and accessories brand. This role folds in executive support, customer experience oversight... ...manual work and keep operations running cleanly. Design and manage internal workflows for recurring processes like hiring...
- ...Creative Strategist to lead the paid social creative direction for the brand. This is not an entry-level role. We’re looking for someone who... ...collaboration skills in a remote environment ~ Reliable, self-managed, and organized ~ Available at least 5 days per week Big...
- ...Restaurant chain here in the Philippines. We are looking for a Shift Manager primarily responsible for managing shift manager operations and... ..., targeted transaction count and average check. Manages food and labor cost during the shift by controlling food wastage and...
- ...background to redesign and improve the storefront experience for our growing Australia-based anime-inspired jewelry and accessories brand. This is a design-first role. We are not looking for someone who codes themes. We are looking for someone who knows what a high-converting...
- ...looking for a dynamic and results-driven Sales Manager to lead sales initiatives and build... ...Kiosk) Background in Health & Wellness, Food & Beverage (F&B), and Retail industries... ...research and competitor analysis Support brand and business growth initiatives Work...
- ...Lead and Executive Assistant to be the voice of our Australia-based anime-inspired jewelry brand while supporting the CEO and COO on critical, high-level tasks. You will manage customer emails and DMs with warmth, speed, and strong judgment, while also helping leadership...
24000 $ per year
...for a talented and creative Social Media Manager to help manage and grow our online... ...media content and campaigns aligned with our brand, business goals, and target audience Create... ...Media Manager, preferably within the food or lifestyle industry Strong communication...- ...advertising agency ranked #170 on the Inc. 5000. We partner with scaling brands and need a senior Amazon PPC Lead who can own strategy,... ...and a customized strategy for digital marketing and ads management, our goal is to generate massive, profitable growth for brands...Remote job
1500 $
...Job Title: Property Manager (South Africa or Philippines) Working Hours : Wednesday - Sunday 9 am to 5 pm EST(final schedule to be... ...Ensure a high-quality tenant experience aligned with our co-living brand Escalate urgent issues appropriately and handle time-...- ...digital advertising since 2019. We serve top global and local brands, delivering impactful campaigns by creating strategic partnerships... ...pitches to talents as required by Growth Team and Project Management. Nurture partnership with talent agencies for business growth...
- ...Executive search firm Monroe Consulting Group is recruiting a Product Manager on behalf of a multinational pharmaceutical company. The role... ..., customer insights, and competitive activities to support brand and commercial strategies. Builds relationships with key stakeholders...
50000 Php
...Property Management Specialist (Remote – Philippines) Location: Remote Salary: PHP 50,000/month + Performance Bonuses Benefits... ...bookings) Ensure timely, professional responses aligned with brand standards Handle escalated guest issues via phone, email, or...- ...Description Introduction We’re looking for a Marketing Campaigns Manager to lead the orchestration of campaigns across Ask & Embla and... ...working in e-commerce, retail, lifestyle, or fashion brands. Familiarity with marketing analytics tools, CRM platforms, and...
- ...power solutions within the mining, construction, and industrial sectors. You will act as the face of the brand in the market, leading consultative sales and managing local distribution channels. What You'll Do Drive Sales & Technical Consultation: Execute end-to-...
- ...commodities trading market is seeking a dynamic, entrepreneurial Country Manager to pioneer its business in the Philippines. As the first... ...: Proven track record of catering to or working within the Food & Beverage, Oil & Gas, Pharma, or Chemical industries....
- ...We are looking for a highly organized and experienced Operations Manager to oversee daily business operations. The ideal candidate will... ...Jewelry, Mall Retail, Kiosk) Background in Health & Wellness, Food & Beverage (F&B), and Retail industries Strong leadership and...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Brand Manager - Pet Food/FMCG. Be the first to apply!
