Marketing Executive

Job Title: Senior Marketing Executive (Fully Remote)

Location : Remote

Salary Range : PHP 55,000 - 60,000 per month

Company Overview :

ServiceBuro is a dynamic Singapore-based company focused on connecting businesses with skilled, remote professionals in the Philippines. We deliver exceptional solutions by matching top talent with meaningful opportunities. Join us and be part of an innovative and growing community.

Key Responsibilities

As a Senior Marketing Executive at ServiceBuro, you will manage and drive the marketing initiatives for the company. Your responsibilities will span three key pillars: Website, Social Media, and Email Marketing. You will be expected to audit, optimize, manage, and report on each pillar, ensuring continuous improvement and growth.

PILLAR 1 - Website

• Audit :
• Conduct a comprehensive website UX and SEO audit.
• Perform keyword research and analyze competitors' keywords.
• Optimise :
• Optimize website content for SEO, including meta titles, descriptions, URLs, and technical aspects.
• Implement off-page SEO strategies, including link building from trusted domains (DA 30+).
• Perform necessary website updates and ensure all SEO-related issues are addressed (e.g., 301 redirects, 404 errors).
• Set Up :
• Set up Google Search Console, Google Tag Manager, and Google Analytics for tracking and conversion.
• Create landing pages for meta ads.
• Publish monthly blog posts (content provided).
• Copy :
• Create a subdomain as a copy of the HQ website once optimizations are complete.
• Deliverables :
• Provide a monthly report on keyword ranking, website health, traffic, DA, and heatmap.
• Present reports in a call to the team.

PILLAR 2 - Social Media

• Audit :
• Review and analyze current social media strategy, branding, and content.
• Evaluate social media trends and identify areas for improvement.
• Examine existing content and identify missing elements like videos and images.
• Management of Social Media Platforms :
• Instagram : Post every 2-3 days (Reels, trending themes/sounds). Engage with followers for 10-15 minutes after posting.
• TikTok : Post every 2-3 days using trending songs or themes. Engage with content post-upload.
• Facebook : Repost IG content and post still images. Work with the team on new strategies if needed.
• LinkedIn : Post a top EDM story weekly and engage with inspiring businesses.
• WhatsApp : Create visually appealing content for announcements, and share with the community bi-weekly.
• Set up Ads :
• Design and implement ad campaigns to target specific locations. Optimize ads based on performance.
• Deliverables :
• Provide a monthly social media planner.
• Submit a monthly report on social media performance (likes, engagements, and areas for improvement).
• Report on ads’ performance, including budget, cost per acquisition, and conversion rate.

PILLAR 3 - Emailing

• Weekly EDM :
• Create and schedule weekly EDMs every Monday at 12pm.
• Prepare the first draft on Wednesday morning and finalize by Friday lunchtime.
• Schedule and send emails as required, including notifying the instructor's WhatsApp group of the EDM.
• Sequences / Auto Emails :
• Audit : Review and analyze current email sequences and sales pipeline.
• Optimise : Improve or modify the auto-email strategy to enhance performance.
• Deliverables :
• Weekly updates and email drafts.
• Report on email campaign performance and suggest improvements

• Proven experience in marketing, particularly in SEO, social media management, and email marketing.
• Proficiency with Google Analytics, Google Tag Manager, and Google Search Console.
• Strong experience with SEO tools, keyword research, and competitor analysis.
• In-depth knowledge of social media platforms (Instagram, TikTok, Facebook, LinkedIn) and engagement strategies.
• Excellent communication skills, both written and verbal.
• Proficiency in using Canva or similar tools for content creation.
• Ability to work independently and manage time effectively in a remote work environment.