Brand Planner

JOIN OUR TALENT COMMUNITY

There’s a whole world of opportunities in front of you.

Our Purpose

We are Ardent World Inc., an FMCG, in the business of personal care and retail vanity products. AWI is the product of a passionate desire to bring quality, affordable skin care solutions to everyone. We combine passion with science and in-depth analytics to bring products to market that people can feel and see the difference.

A World of Opportunities

AWI Professionals in our talent community share the same passion for excellence and thrives well with these qualities:

• Goal driven mindset;
• Firm understanding of business and economics to develop strategies and grow the business;
• Strong creative and problem-solving skills;
• Strong management and leadership skills: able to get the best of people and inspire them to follow
• Excellent communication skills: can interact with different organizational levels;
• Learning attitude: to keep up with the digital transformation of the organization.

What we’re looking for?

1. Highly analytical and creative, with the ability to turn consumer insights into strong brand strategies.
2. Have a deep understanding of market trends, audience behavior, and brand positioning.
3. Collaborative and proactive, able to work closely with trade marketing, creatives, sales, and cross-functional teams.
4. Eager to innovate and continuously improve how brands connect with consumers.

Professional Experience and Required Qualifications:

1. Bachelor’s degree in Marketing, Advertising, Business Management, Communications, or any related field.
2. Preferably with at least 5 years of experience in brand management, brand planning, marketing strategy, or campaign planning.
3. Strong understanding of consumer behavior, market research, and brand positioning.
4. Experience in handling campaigns, launches, or integrated marketing initiatives is an advantage.
5. Excellent communication, presentation, and project management skills.
6. Experience in FMCG, retail, beauty, or lifestyle brands is a plus.

Essential Job Functions:

1. Develop and recommend brand strategies based on consumer insights, market trends, and business objectives.
2. Assist in planning and executing marketing campaigns, product launches, and promotional activities.
3. Conduct market and competitor analysis to identify opportunities for brand growth and differentiation.
4. Work closely with creatives, digital marketing, sales, and operations teams to ensure brand consistency across all touchpoints.
5. Monitor campaign and brand performance, and prepare reports with actionable insights and recommendations.
6. Support in creating presentations, marketing plans, and brand guidelines.
7. Help ensure that all branding and communication materials align with the company’s overall brand direction and standards.