Art Director
Full-time
Claritas
About Claritas
Claritas is the next generation professional services firm. Our services and solutions are tailored to the needs of start-ups and enterprise companies in Southeast Asia and beyond. With a strong presence in both Singapore and the Philippines, Claritas offers technology-enabled professional services designed to support businesses at every stage of their growth.
About the Client
A forward-thinking company dedicated to driving innovation and digital success. Through strategic partnerships and effective marketing solutions, they help brands enhance their visibility, foster meaningful connections, and achieve sustainable growth.
We are looking for Art Director!
The Art Director oversees the end-to-end creative strategy for our men’s care brand. This role is dedicated to bridging the gap between premium lifestyle branding and high-conversion performance, ensuring every visual—from a ""Get Ready with Me"" (GRWM) ad to a product landing page—is optimized for the modern consumer.
Key Responsibilities
- Lead the production of high-performing video content, focusing on product application, grooming tutorials, and lifestyle-driven storytelling (TikTok, Reels, YouTube).
- Align all creative assets with performance marketing goals, ensuring that ads are not only visually premium but engineered to lower CPA and increase ROAS.
- Oversee content direction across marketplaces (Shopee, Lazada, Amazon), the brand’s D2C website, and social commerce channels.
- Implement a rigorous testing framework for creative hooks, thumbnails, and ""hero"" product shots to determine what drives the highest conversion.
- Mentor and lead a team of multimedia artists, photographers, and editors to maintain a consistent, high-end " "masculine aesthetic"" across all assets.
Qualifications:
- Strong background with retail brands.
- A deep understanding of how creative decisions impact e-commerce metrics (CTR, CVR, and Retention).
- Experience in optimizing creatives for personal care or lifestyle brands, with a focus on highlighting product benefits and "the routine.
- A leader who can pivot between high-level brand strategy and the technical execution of conversion-focused creative testing.
- Compensation & Benefits
- Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)
- 13th Month Pay
- HMO coverage upon regularization
- Growth opportunities within a dynamic e-commerce environment
Vacancy posted 21 days ago
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