Brand Strategy Manager | Retail

Brand Strategy Manager | Retail

Makati | On-site | Monday to Friday

Job Summary

We are seeking a dynamic Brand Strategy Manager to lead brand-building efforts and strengthen the company’s competitive position in the market. The role focuses on developing innovative marketing strategies, managing brand campaigns, and driving customer engagement to support business expansion.

Key Responsibilities

• Develop long-term brand strategies and marketing initiatives aligned with company objectives
• Lead the execution of integrated marketing campaigns across various channels
• Ensure brand consistency in messaging, visuals, and customer experience
• Monitor market trends, customer insights, and competitor activities for strategic planning
• Oversee promotional campaigns, product launches, and brand events
• Collaborate with internal departments to achieve brand and sales objectives
• Track and analyze brand performance metrics to improve campaign effectiveness
• Manage agency relationships and external marketing partnerships
• Provide leadership and coaching to brand and marketing team members

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent
• 5–8 years of experience in brand management, marketing, or related roles
• Proven ability to handle large-scale branding and marketing campaigns
• Strong analytical, strategic, and leadership skills
• Excellent interpersonal and presentation abilities
• Experience in retail, consumer products, or distribution is an advantage
• Ability to work effectively under pressure and manage multiple projects