Marketing Head

About the Role

The Head of Marketing is responsible for leading the company's brand management, retail marketing, digital marketing, and e-commerce initiatives to drive business growth, strengthen brand visibility, and increase customer engagement.

This role oversees the development and execution of marketing strategies that attract customers, increase sales, and expand the company's presence across physical stores and online platforms.

The ideal candidate combines strategic thinking, creative leadership, and strong commercial awareness, with proven experience managing marketing teams and delivering measurable business results.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement integrated marketing strategies aligned with business goals and revenue targets.
• Lead branding, advertising, promotional campaigns, and product launches to increase customer engagement and sales.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.

Retail Marketing & Promotions

• Plan and execute in-store promotions, seasonal campaigns, product launches, and retail marketing activities.
• Work closely with Operations, Merchandising, and Store Management to ensure effective campaign execution.
• Strengthen brand consistency across retail stores, promotional materials, and customer touchpoints.

Creative Direction & Visual Merchandising

• Oversee the development of marketing materials, including social media content, advertisements, brochures, catalogs, store signage, and corporate communications.
• Lead creative design initiatives and supervise graphic design, multimedia, and visual merchandising projects.
• Oversee 3D visualizations, store layouts, product displays, and promotional concepts for store development and marketing activities.

Digital Marketing & E-Commerce

• Develop digital marketing strategies across social media, Google Ads, SEO, SEM, email marketing, and other online channels.
• Oversee website management, online brand presence, and digital campaign performance.
• Lead e-commerce marketing initiatives, including product listings, online promotions, and marketplace optimization.
• Collaborate with internal teams to improve online customer experience, conversion rates, and sales performance.

Marketing Performance & Budget Management

• Manage marketing budgets and ensure effective allocation of resources.
• Monitor campaign performance, customer engagement, sales growth, and return on investment (ROI).
• Analyze marketing data and recommend improvements to maximize business results.

Team Leadership & Collaboration

• Lead, mentor, and develop the marketing team, including digital marketing and creative professionals.
• Set team goals, monitor performance, and promote collaboration and innovation.
• Work closely with cross-functional teams to align marketing strategies with business priorities.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Multimedia Arts, Graphic Design, or a related field.
• 5–8 years or more of progressive experience in marketing, brand management, or digital marketing.
• At least 3 years of experience in a managerial or leadership position.
• Experience in retail, home improvement, construction materials, or consumer goods is highly preferred.
• Proven experience in brand strategy, integrated marketing campaigns, digital marketing, and e-commerce management.
• Strong background in creative direction, graphic design, and 3D visualization or simulation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and content creation tools such as Canva.
• Knowledge of 3D visualization tools such as SketchUp, AutoCAD, Blender, 3ds Max, Lumion, or similar software.
• Familiarity with video editing tools, website content management systems, SEO, SEM, Google Analytics, Meta Ads, and email marketing platforms.
• Strong leadership, communication, project management, analytical, and decision-making skills.
• Experience in marketing budget management and performance reporting.
• Master's degree in a related field is an advantage.

Why Consider This Opportunity?

Take on a strategic leadership role where you can shape marketing direction, guide creative and digital initiatives, strengthen customer engagement, and contribute directly to business growth.